2023 Schedule-at-a-Glance
9 am - 5 pm
Presentation
Tuesday, July 18, 2023
Registration -- Shaw Foyer
10 am - 11:30 am
Complimentary Workshops
The Power of Asking Why: Effectively Challenging the Status Quo
Megan Korns Russell - Executive Director, External Relations, Neeley School of Business, Texas Christian University
Room: Howard
Top UX Mistakes: Optimizing Websites through Testing, Implementation, & Research
Taylor Precure, Manager, UX & CRO, and Jesse Homan, Senior Solutions Architect, Education Dynamics
Room: Lincoln
Building a Robust Digital Marketing Plan for Limited Budgets
Cassandra Razzi and Wesley Rupar, Senior Industry Partners, Orange142
Room: Horne
11:30 - Noon
Break
Noon - 1:15 pm
Lunch, Networking & Introductions -- Shaw Ballroom
1:15 - 2:15 pm
Keynote:
The Changing Role of the Chief Marketing Officer
Jason Simon - CEO, Simpson Scarborough
Room: Shaw Ballroom
2:15 - 2:45 pm
Networking with Industry Partners
2:45 - 4 pm
Keynote / Panel Discussion: The Changing Role of Marketing and Communications
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Jessica DePaul, Director for Recruitment Marketing, Global Marketing, NJIT
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Richie Hunter, Vice President of Communications, University of Michigan
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Kris Hardy, Director of Web and Digital Marketing, Messiah University
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Allison Turcio, Assistant Vice President for Enrollment and Marketing, Siena College
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Raman Bhalla, Assistant Vice President, University Web Services, Rochester Institute of Technology
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Kelly Kautz, Lead UX Strategist, ​Paskill​​
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Fredrick Martin, Senior Director, Change Management, University of Virginia
Room: Shaw Ballroom​
4 - 4:15 pm
Break
4:15 - 5:15 pm
Networking Event
5:15-6:15 pm
Welcome Reception with Industry Partners
Sponsored by SimpsonScarborough
Wednesday, July 19, 2023
7:30 - 8:30 am
8:30 - 9:30 am
Breakfast & Networking
Keynote:
Pitch Perfect: How to Build Buy-In, Sell Big Ideas, and Get Great Marketing Out the Door
Seth Odell, Founder & CEO, Kanahoma
Room: Shaw Ballroom
9:30 - 9:45 am
9:45 - 10:45 am
Break
Track Presentations & Post-Session Roundtables
(30 minute presentation + 30 minute roundtable discussion)
Marketing, Branding & Communications:
Weaving the Threads: Building Social Strategies that Succeed Across Platforms
Erica Colaianne, Interim Director for Social Media and Public Engagement. University of Michigan
Room: Shaw Ballroom A
Web & Digital Experience:
Web Accessibility for Universities: Creating an Inclusive and Enhanced Digital Environment
Raman Bhalla - Assistant Vice President, University Web Services, Rochester Institute of Technology
Room: Shaw Ballroom B
Enrollment Marketing:
Admissions, Financial Aid and Marketing: A One Team Approach
Ned Jones - Vice President for Enrollment and Marketing; Kathleen Fenlon - Director of Financial Aid; Allison Turcio - Assistant Vice President for Enrollment Marketing; Sienna College
Room: Horne
Innovation & Leadership:
Fredrick Martin - Senior Director, Change Management; University of Virginia
Room: Howard
Analytics:
Unlocking the Power of Conversation Analytics to Boost Your Enrollment Strategy
Jason Smith, Senior Industry Expert, CallTrackingMetrics.com
Room: Lincoln
10:45 - 11 am
11 am - Noon
Break
Track Presentations & Post-Session Roundtables
(30 minute presentation + 30 minute roundtable discussion)
Marketing, Branding & Communications:
Clarify Your Marketing Message With StoryBrand to Increase Enrollment & Community Engagement
Jonny Holsten, Messaging Strategist & StoryBrand Guide, South Mountain Messaging
Room: Howard
Web & Digital Experience:
Easier than Herding Ducks: Unifying Digital Experience
Zack Barnett - Assistant Vice President, Digital Strategy & Communications; Jason Huebsch - Director of Web Development; Rachael Nelson - Assistant Director of Digital Communications; University of Oregon
Room: Shaw Ballroom A
Enrollment Marketing:
The Enrollment Cliff: How We Start Preparing
Carrie Phillips - Chief Communications and Marketing Officer; University of Arkansas at Little Rock
Room: Shaw Ballroom B
Innovation & Leadership:
Innovation and Strategies for Technology-driven Wellness and Mental Health Management
Kader Sakkaria, CEO, Uplift Array
Jack Brzezinski, Ph.D., AI and Analytics, Uplift Array
Room: Lincoln
Analytics:
Kris Hardy - Director of Web and Digital Marketing, Messiah University
Room: Horne
Noon - 12:30 pm
12:30 - 1:45 pm
1:45 - 2:15 pm
Networking with Industry Partners
Lunch & Keynote:
The Comeback at Purdue Global:
How Purdue University Repositioned its Online University for Working Adults
Kati Pratt, Executive Director of Brand and Marketing Strategy, Purdue University, and Bill Faust, Managing Partner, Ologie
Room: Shaw Ballroom
Networking with Industry Partners
2:15 - 3:15 pm
Track Presentations & Post-Session Roundtables
(30 minute presentation + 30 minute roundtable discussion)
Marketing, Branding & Communications:
Launching a Brand Remotely and Making it Stick
Matt Bennett - Vice President and Chief Communications Officer, American University
Room: Shaw Ballroom A
Web & Digital Experience:
Does Your Website Work for First-Generation College Students?
Kelly Kautz - Lead UX Strategist, Paskill
Room: Shaw Ballroom B
Enrollment Marketing:
Thinking Differently: How to Market to Spanish-Speaking Audiences
Cristina Craig - Director of Marketing; NJIT
Room: Howard
Innovation & Leadership:
Tony Proudfoot - Vice President Marketing and Strategic Communications, Western Michigan University
Room: Lincoln
Analytics:
Let Data Lead the Way - Simple Strategies for Combatting Opinions with Confidence
Lyndsey Hicks - Web and Digital Media Strategist, Enrollment Marketing and Enrollment Management; Rochester Institute of Technology
Room: Horne
3:15 - 3:45 pm
Ice Cream Social -- Shaw Pre-Function Area -- Sponsored by Umbrella
Networking with Industry Partners
3:45 - 4:45 pm
Track Presentations & Post-Session Roundtables
(30 minute presentation + 30 minute roundtable discussion)
Marketing, Branding & Communications:
Benchmarking Digital Marketing in Higher Ed 2023
Jaime Oleksik, VP of Business Development, Carnegie
Room: Horne
Web & Digital Experience:
Why College Websites Aren't Working for Gen Z
Abby Zimmerman, Digital Strategist, Ologie
Room: Shaw Ballroom B
Enrollment Marketing:
Reaching the Next Generation of Students on the World's Hottest Platform
Cam Ferguson, Brand Partnerships Manager, and Anastasia Jones, Brand Development Manager, TikTok
Room: Shaw Ballroom A
Innovation & Leadership:
How to Become the Leader You Want to Follow
Alonda Thomas - Associate Vice President for University Communications, Jackson State University
Room: Lincoln
Analytics:
Programmatic Advertising Analytics and The Impact on Student Recruitment
Brian Lahey, Vice President of Clients Solutions, Genius Monkey
Room: Howard
6 pm --
Topic "Dutch" Dinners
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At 6 pm please meet in the Shaw Ballroom
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Find the table/group you are most interested:
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Marketing, Branding & Communications
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Web & Digital Experience
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Enrollment Marketing
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Innovation & Leadership
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Analytics
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Purely social
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​Once groups are formed – proceed to a restaurant of the group’s choice.
Thursday, July 20, 2023
7:30 - 8:30 am
Breakfast & Networking
8:30 - 9:30 am
Track Presentations & Post-Session Roundtables
(30 minute presentation + 30 minute roundtable discussion)
Marketing, Branding & Communications:
Presentation canceled
Web & Digital Experience:
Making it Work: Developing a Successful Enterprise Web Strategy
Kweli Zukeri, Director of User Experience and Web Strategy; Howard University
Room: Shaw Ballroom A
Enrollment Marketing:
Fine-tune Web Design to Boost Attentional, Usability, and Task Completion using NeurodesignA
Andrés Zapata, Founder, idfive
Room: Horne
Innovation & Leadership:
Mrs. Shaikha Al-Emadi, Head of marketing and Dr. Hitmi Al-Hitmi, Director of Communications and Public Relations, Qatar University
Room: Howard
Analytics:
Unlocking the Potential of GA4: Next Steps and Strategies
Kris Hardy - Director of Web and Digital Marketing, Messiah University
Room: Lincoln
9:30 - 10 am
Networking with Industry Partners
10 - 10:45 am
Beyond the Summit: Next Steps
Presenters: Program Chair and Track Experts
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Marketing, Branding & Communications
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Web & Digital Experience
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Enrollment Marketing
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Leadership & Innovation
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Analytics
Room: Shaw Ballroom
10:45 - 11:15 am
Networking Among Industry Partners
11:15 am - 12:15 pm
Keynote
How AI Will Transform the Web & Digital Experience for Your Prospects
Alex Ahlstrom - Associate Director, Data Products and Tim Meyer - UX Designer; Simpson Scarborough
Room: Shaw Ballroom
12:15 pm
Conference End
Program Schedule Subject to Change Without Notice