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Schedule-at-a-Glance

Wednesday, July 19, 2023

7:30 - 8:30 am

8:30 - 9:30 am

Presentation

Breakfast & Networking

Keynote:

Pitch Perfect: How to Build Buy-In, Sell Big Ideas, and Get Great Marketing Out the Door

Seth Odell, Founder & CEO, Kanahoma

Room: Shaw Ballroom

9:30 - 9:45 am

9:45 - 10:45 am

Break

Track Presentations & Post-Session Roundtables

Marketing, Branding & Communications:

Weaving the Threads: Building Social Strategies that Succeed Across Platforms

Erica Colaianne, Interim Director for Social Media and Public Engagement. University of Michigan

Room: Shaw Ballroom A

Web & Digital Experience:

Web Accessibility for Universities: Creating an Inclusive and Enhanced Digital Environment

Raman Bhalla - Assistant Vice President, University Web Services, Rochester Institute of Technology

Room: Shaw Ballroom B

Enrollment Marketing:

Admissions, Financial Aid and Marketing: A One Team Approach

Ned Jones - Vice President for Enrollment and Marketing; Kathleen Fenlon - Director of Financial Aid; Allison Turcio - Assistant Vice President for Enrollment Marketing; Sienna College

Room: Horne

Innovation & Leadership:

Unlocking the Path to Progress: Empowering Higher Education Institutions with Meaningful Organizational Change

Fredrick Martin - Senior Director, Change Management; University of Virginia

Room: Howard

Analytics:

Unlocking the Power of Conversation Analytics to Boost Your Enrollment Strategy 

Jason Smith, Senior Industry Expert, CallTrackingMetrics.com

Room: Lincoln

10:45 - 11 am

11 am - Noon

Break

Track Presentations & Post-Session Roundtables

Marketing, Branding & Communications:

Clarify Your Marketing Message With StoryBrand to Increase Enrollment & Community Engagement 

Jonny Holsten, Messaging Strategist & StoryBrand Guide, South Mountain Messaging 

Room: Howard

Web & Digital Experience:

Easier than Herding Ducks: Unifying Digital Experience

Zack Barnett - Assistant Vice President, Digital Strategy & Communications; Jason Huebsch - Director of Web Development; Rachael Nelson - Assistant Director of Digital Communications; University of Oregon

Room: Shaw Ballroom A

Enrollment Marketing:

The Enrollment Cliff: How We Start Preparing

Carrie Phillips - Chief Communications and Marketing Officer; University of Arkansas at Little Rock

Room: Shaw Ballroom B

Innovation & Leadership:

Innovation and Strategies for Technology-driven Wellness and Mental Health Management

Kader Sakkaria, CEO, Uplift Array

Jack Brzezinski, Ph.D., AI and Analytics, Uplift Array

Room: Lincoln

Analytics:

Unleashing the Power of Digital Marketing Analytics: Advanced Tools and Techniques from Digital Marketing Analytics

Kris Hardy - Director of Web and Digital Marketing, Messiah University

Room: Horne

Noon - 12:30 pm

Networking with Industry Partners

12:30 - 1:45 pm

Lunch & Keynote:

The Comeback at Purdue Global:
How Purdue University Repositioned its Online University for Working Adults

Kati Pratt, Executive Director of Brand and Marketing Strategy, Purdue University, and Bill Faust, Managing Partner, Ologie

Room: Shaw Ballroom 

1:45 - 2:15 pm

Networking with Industry Partners

2:15 - 3:15 pm

Track Presentations & Post-Session Roundtables

Marketing, Branding & Communications:

Launching a Brand Remotely and Making it Stick

Matt Bennett - Vice President and Chief Communications Officer, American University

Room: Shaw Ballroom A

Web & Digital Experience:

Does Your Website Work for First-Generation College Students?

Kelly Kautz - Lead UX Strategist, Paskill

Room: Shaw Ballroom B

Enrollment Marketing:

Thinking Differently: How to Market to Spanish-Speaking Audiences

Cristina Craig - Director of Marketing; NJIT

Room: Howard

Innovation & Leadership:

Breaking the Leadership Mold

Tony Proudfoot - Vice President Marketing and Strategic Communications, Western Michigan University

Room: Lincoln

Analytics:

Let Data Lead the Way - Simple Strategies for Combatting Opinions with Confidence

Lyndsey Hicks - Web and Digital Media Strategist, Enrollment Marketing and Enrollment Management; Rochester Institute of Technology

Room: Horne

3:15 - 3:45 pm

Ice Cream Social  -- Shaw Pre-Function Area -- Sponsored by Umbrella

Networking with Industry Partners

3:45 - 4:45 pm

Track Presentations & Post-Session Roundtables

Marketing, Branding & Communications:

Benchmarking Digital Marketing in Higher Ed 2023

Jaime Oleksik, VP of Business Development, Carnegie

Room: Horne

Web & Digital Experience:

Why College Websites Aren't Working for Gen Z

Abby Zimmerman, Digital Strategist, Ologie

Room: Shaw Ballroom B

Enrollment Marketing:

Reaching the Next Generation of Students on the World's Hottest Platform

Cam Ferguson, Brand Partnerships Manager, and Anastasia Jones, Brand Development Manager, TikTok

Room: Shaw Ballroom A

Innovation & Leadership:

How to Become the Leader You Want to Follow

Alonda Thomas - Associate Vice President for University Communications, Jackson State University

Room: Lincoln

Analytics:

Programmatic Advertising Analytics and The Impact on Student Recruitment

Brian Lahey, Vice President of Clients Solutions, Genius Monkey

Room: Howard

6 pm --

Topic Networking Dinners - On Your Own

11:15 am - 12:15 pm

Thursday, July 20, 2023

7:30 - 8:30 am

Breakfast & Networking

8:30 - 9:30 am

Track Presentations & Post-Session Roundtables

Marketing, Branding & Communications:

Presentation canceled

Web & Digital Experience:

Making it Work: Developing a Successful Enterprise Web Strategy

Kweli ZukeriDirector of User Experience and Web Strategy; Howard University

Room: Shaw Ballroom A

Enrollment Marketing:

Fine-tune Web Design to Boost Attentional, Usability, and Task Completion using NeurodesignA

Andrés Zapata, Founder, idfive

Room: Horne

Innovation & Leadership:

Game Changers: How Hosting National Teams during the World Cup Propelled Qatar University to Global Prominence

Mrs. Shaikha Al-Emadi, Head of marketing and Dr. Hitmi Al-Hitmi, Director of Communications and Public Relations, Qatar University

Room: Howard

Analytics:

Unlocking the Potential of GA4: Next Steps and Strategies

Kris Hardy - Director of Web and Digital Marketing, Messiah University

Room: Lincoln

9:30 - 10 am

Networking with Industry Partners

10 - 10:45 am

Beyond the Summit: Next Steps

Presenters: Program Chair and Track Experts

  • Marketing, Branding & Communications

  • Web & Digital Experience

  • Enrollment Marketing

  • Leadership & Innovation

  • Analytics

Room: Shaw Ballroom 

10:45 - 11:15 am

Networking Among Industry Partners 

Keynote

How AI Will Transform the Web & Digital Experience for Your Prospects

Alex Ahlstrom - Associate Director, Data Products and Tim Meyer - UX Designer; Simpson Scarborough

Room: Shaw Ballroom

12:15 pm

Conference End

Program Schedule Subject to Change Without Notice 

Wednesday
Thursday
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