
Schedule-at-a-Glance
Wednesday, July 19, 2023
7:30 - 8:30 am
8:30 - 9:30 am
Presentation
Breakfast & Networking
Keynote:
Pitch Perfect: How to Build Buy-In, Sell Big Ideas, and Get Great Marketing Out the Door
Seth Odell, Founder & CEO, Kanahoma
Room: Shaw Ballroom
9:30 - 9:45 am
9:45 - 10:45 am
Break
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
Weaving the Threads: Building Social Strategies that Succeed Across Platforms
Erica Colaianne, Interim Director for Social Media and Public Engagement. University of Michigan
Room: Shaw Ballroom A
Web & Digital Experience:
Web Accessibility for Universities: Creating an Inclusive and Enhanced Digital Environment
Raman Bhalla - Assistant Vice President, University Web Services, Rochester Institute of Technology
Room: Shaw Ballroom B
Enrollment Marketing:
Admissions, Financial Aid and Marketing: A One Team Approach
Ned Jones - Vice President for Enrollment and Marketing; Kathleen Fenlon - Director of Financial Aid; Allison Turcio - Assistant Vice President for Enrollment Marketing; Sienna College
Room: Horne
Innovation & Leadership:
Fredrick Martin - Senior Director, Change Management; University of Virginia
Room: Howard
Analytics:
Unlocking the Power of Conversation Analytics to Boost Your Enrollment Strategy
Jason Smith, Senior Industry Expert, CallTrackingMetrics.com
Room: Lincoln
10:45 - 11 am
11 am - Noon
Break
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
Clarify Your Marketing Message With StoryBrand to Increase Enrollment & Community Engagement
Jonny Holsten, Messaging Strategist & StoryBrand Guide, South Mountain Messaging
Room: Howard
Web & Digital Experience:
Easier than Herding Ducks: Unifying Digital Experience
Zack Barnett - Assistant Vice President, Digital Strategy & Communications; Jason Huebsch - Director of Web Development; Rachael Nelson - Assistant Director of Digital Communications; University of Oregon
Room: Shaw Ballroom A
Enrollment Marketing:
The Enrollment Cliff: How We Start Preparing
Carrie Phillips - Chief Communications and Marketing Officer; University of Arkansas at Little Rock
Room: Shaw Ballroom B
Innovation & Leadership:
Innovation and Strategies for Technology-driven Wellness and Mental Health Management
Kader Sakkaria, CEO, Uplift Array
Jack Brzezinski, Ph.D., AI and Analytics, Uplift Array
Room: Lincoln
Analytics:
Kris Hardy - Director of Web and Digital Marketing, Messiah University
Room: Horne
Noon - 12:30 pm
Networking with Industry Partners
12:30 - 1:45 pm
Lunch & Keynote:
The Comeback at Purdue Global:
How Purdue University Repositioned its Online University for Working Adults
Kati Pratt, Executive Director of Brand and Marketing Strategy, Purdue University, and Bill Faust, Managing Partner, Ologie
Room: Shaw Ballroom
1:45 - 2:15 pm
Networking with Industry Partners
2:15 - 3:15 pm
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
Launching a Brand Remotely and Making it Stick
Matt Bennett - Vice President and Chief Communications Officer, American University
Room: Shaw Ballroom A
Web & Digital Experience:
Does Your Website Work for First-Generation College Students?
Kelly Kautz - Lead UX Strategist, Paskill
Room: Shaw Ballroom B
Enrollment Marketing:
Thinking Differently: How to Market to Spanish-Speaking Audiences
Cristina Craig - Director of Marketing; NJIT
Room: Howard
Innovation & Leadership:
Tony Proudfoot - Vice President Marketing and Strategic Communications, Western Michigan University
Room: Lincoln
Analytics:
Let Data Lead the Way - Simple Strategies for Combatting Opinions with Confidence
Lyndsey Hicks - Web and Digital Media Strategist, Enrollment Marketing and Enrollment Management; Rochester Institute of Technology
Room: Horne
3:15 - 3:45 pm
Ice Cream Social -- Shaw Pre-Function Area -- Sponsored by Umbrella
Networking with Industry Partners
3:45 - 4:45 pm
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
Benchmarking Digital Marketing in Higher Ed 2023
Jaime Oleksik, VP of Business Development, Carnegie
Room: Horne
Web & Digital Experience:
Why College Websites Aren't Working for Gen Z
Abby Zimmerman, Digital Strategist, Ologie
Room: Shaw Ballroom B
Enrollment Marketing:
Reaching the Next Generation of Students on the World's Hottest Platform
Cam Ferguson, Brand Partnerships Manager, and Anastasia Jones, Brand Development Manager, TikTok
Room: Shaw Ballroom A
Innovation & Leadership:
How to Become the Leader You Want to Follow
Alonda Thomas - Associate Vice President for University Communications, Jackson State University
Room: Lincoln
Analytics:
Programmatic Advertising Analytics and The Impact on Student Recruitment
Brian Lahey, Vice President of Clients Solutions, Genius Monkey
Room: Howard
6 pm --
Topic Networking Dinners - On Your Own
11:15 am - 12:15 pm
Thursday, July 20, 2023
7:30 - 8:30 am
Breakfast & Networking
8:30 - 9:30 am
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
Presentation canceled
Web & Digital Experience:
Making it Work: Developing a Successful Enterprise Web Strategy
Kweli Zukeri, Director of User Experience and Web Strategy; Howard University
Room: Shaw Ballroom A
Enrollment Marketing:
Fine-tune Web Design to Boost Attentional, Usability, and Task Completion using NeurodesignA
Andrés Zapata, Founder, idfive
Room: Horne
Innovation & Leadership:
Mrs. Shaikha Al-Emadi, Head of marketing and Dr. Hitmi Al-Hitmi, Director of Communications and Public Relations, Qatar University
Room: Howard
Analytics:
Unlocking the Potential of GA4: Next Steps and Strategies
Kris Hardy - Director of Web and Digital Marketing, Messiah University
Room: Lincoln
9:30 - 10 am
Networking with Industry Partners
10 - 10:45 am
Beyond the Summit: Next Steps
Presenters: Program Chair and Track Experts
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Marketing, Branding & Communications
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Web & Digital Experience
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Enrollment Marketing
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Leadership & Innovation
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Analytics
Room: Shaw Ballroom
10:45 - 11:15 am
Networking Among Industry Partners
Keynote
How AI Will Transform the Web & Digital Experience for Your Prospects
Alex Ahlstrom - Associate Director, Data Products and Tim Meyer - UX Designer; Simpson Scarborough
Room: Shaw Ballroom
12:15 pm
Conference End
Program Schedule Subject to Change Without Notice