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2024 Schedule At-a-Glance

Tuesday, July 9, 2024

8 am - 5 pm

Registration 

8:30 - 11:30 am

Presentation

Master Class: (additional fee)

Create Your Next Digital Campaign with AI Assistants + GPTs 

Ardis Kadiu, Founder & CEO, Element451

Room: Salons G & H

10 am - 11:30 am

Complimentary Workshops

Measure & Improve Your Marketing Effectiveness

Mighty Citizen

Room: Salon I

Turning Lemons into Fancy Lemonade: Guiding Partners to Success in Marketing

Vanessa Cook, Director of Marketing and Communications (Outreach), University of Mississippi (Ole Miss)

Room: Salon K

Put the You in UX: DIY User Discovery

Lamar Goodenough, Director of User Research, Digital Wave and Seth Kovanic, Senior Director of Web Strategy, Saint Joseph’s University

Room: Salon J

Title TBA

NetNatives

Room: Salon L

11:30 - Noon

Break

Noon - 1:15 pm

Lunch, Networking & Introductions -- Salon G & H

1:15 - 2:15 pm

Panel Discussion

  • Jessica DePaul, Director for Enterprisewide Marketing, Rutgers University

  • Kris Hardy, Director of Web and Digital Marketing, Messiah University

  • Allison Turcio, Assistant Vice President for Enrollment and Marketing, Siena College

  • Raman Bhalla, Assistant Vice President, University Web Services, Rochester Institute of Technology

  • Dr. Joe Sallustio, Senior Vice President and Chief Experience Officer, Lindenwood University

  • Stephanie Proesel, Vice President of Sales, Arcalea

  • Jeff Dillon, Digital Strategist, SearchStax

  • Jennifer Lonchar, Co-Founder, AmbioEDU

  • Brian Mahoney, Executive Vice President, USIM

Room: Salons G & H

2:15 - 2:45 pm

Networking with Industry Partners

2:45 - 3:45 pm

Track Presentations & Post-Session Roundtables

Marketing, Branding & Communications:

Balancing Upper and Lower Funnel Strategies in Education Marketing

Brian Mahoney, Executive Vice President, USIM

Room: 

Web & Digital Experience:

The Evolving Landscape of Social Media: Insights for Success

Kristina DeMichele, Assistant Director of Digital Marketing

Devon Maloney, Associate Director, Digital Marketing, MIT Sloan School of Management

Room: 

Enrollment Marketing:

OTT and Audio Ads: How They Impact Your Prospective Students' Journey

Brian Lahey, VP Client Solutions, Genius Monkey

Room: 

Innovation & Leadership:

Navigating the Future of Higher Education: Strategies for Innovation, Collaboration, and Growth

Dr. Susan Looney, President, Reading Area Community College and MSCHE Board Member

Room:

Artificial Intelligence & Analytics:

Marketing Reporting 101: Planning and Building Your Analytics Framework

Katie MacInnes, Director, Office of Enrollment Communications,

Travis Hauer, Associate Director, Digital Strategies

UNC Greensboro

Room: 

3:45 - 4 pm

Break

4 - 5 pm

Keynote:

Epic Content Marketing for Higher Education

Brian Piper, Director of Content Strategy and Assessment, University of Rochester

Room: Salons G & H

Sponsored by SearchStax

5 - 6 pm

Welcome Reception with Industry Partners

7 - 9 pm

The Philadelphia Experience

Wednesday, July 10, 2024

7:30 - 8:30 am

Breakfast & Lightning Talks

7:45 - 8:15 am

Breakfast Lightning Talk:

AI IN ACTION: Revolutionizing Education

Todd Marks, Founder & CEO, Mindgrub

Room: 

Breakfast Lightning Talk:

Streamlining Campus Communications: A Liaison Approach

Justin Ward, Director of Media Services, Radford University

Room: 

8:15 - 8:30 am

Break

8:30 - 9:30 am

Keynote:

Creativity through AI in Higher Education Marketing

Mary Pedersen, Executive Creative Director, Paskill

Room: Salons G & H

9:30 - 9:45 am

Break

9:45 - 10:45 am

Track Presentations & Post-Session Roundtables

Marketing, Branding & Communications:

The Engaged Scholar: Empowering Faculty to Think Beyond Traditional Scholarship

Tara Ebrahimi, Exec. Director, Marketing & Communications, Wake Forest Law

Room: 

Web & Digital Experience:

Harmonizing Digital Initiatives: Balancing Departmental Priorities in Higher Education

Hanna Furey, Senior Account Manager and Matthew O’Bryant, Digital Strategy Leader,

Oomph Inc

Room: 

Enrollment Marketing:

Transformative shift: Aligning higher education marketing to the question parents and students are asking

Dr. Julie Lessiter, Vice President, Texas State Round Rock, Texas State University

Room: 

Innovation & Leadership:

How Long Does it Take

Dr. Joe Sallustio, Chief Experience Officer, Lindenwood University

Room: 

Artificial Intelligence & Analytics:

Galileo: Revolutionizing Higher Ed Marketing w/ Advanced AI

Mike Stratta, CEO, Arcalea

Room: 

10:45 - 11 am

Break

11 am - Noon

Track Presentations & Post-Session Roundtables

Marketing, Branding & Communications:

Maximizing Ad Impact: Tech-Enabled Enrollment Strategies

Marcelo Parravicini, President, Rowan Education Partners

Room: 

Web & Digital Experience:

Beyond Accessibility: Using Universal Design for Learning to Create More Engaging Marketing Websites

Christina Inge, Online Infrastructure Manager, Brandeis University

Room: 

Enrollment Marketing:

From Noise to ROI: Unleashing the Power of Performance Streaming TV (CTV) in Higher Ed Marketing

Jennifer Lonchar, Co-Founder, AmbioEdu

Room: 

Innovation & Leadership:

The Best Field Trip in the World

Justin Laing, Director, Marketing and Communications, UniSC (Australia)

Room: 

Artificial Intelligence & Analytics:

Tech-learning: AI-nurturing tools for talent creation and dissemination

Dr. Manuel Rincon, Professor, Woxsen University

Room: 

Noon - 12:30 pm

Networking with Industry Partners

12:30 - 1:45 pm

Lunch & Keynote:

High School Student Panel: Student Perspectives on the College Decision Process

Katrina Noelle, KNow Research

Room: Salons G & H

1:45 - 2:15 pm

Networking with Industry Partners

2:15 - 3:15 pm

Track Presentations & Post-Session Roundtables

Marketing, Branding & Communications:

Advocating Change through Communication: The Pivotal Role of Professional Communicators in Advancing Diversity, Equity and Inclusion in Higher Education

Mike Morland, Director of Communications and Marketing

Hillary Anchill, Communications Specialist

University of Michigan

Room: 

Web & Digital Experience:

Developing and Optimizing High Performing Program Pages

Rebecca Hofstetter, AVP, Content and SEO, Carnegie

Room: 

Enrollment Marketing:

Listen up! How Active Listening will Improve your Marketing

Katelyn Mills-Erickson, Manager, Communications and Marketing, University of Iowa

Room: 

Innovation & Leadership:

Empowered Decentralized Teams and Enhanced Data Security: Minnesota State Mankato's Email Marketing Transformation

Presenter, BeeFree

Room:

Artificial Intelligence & Analytics:

Know Which Dollars are Working: Streamlining your data architecture and AI timesavers to maximize enrollments and minimize waste

Greg Lastrapes, Account Executive, Halda.ai

Room: 

3:15 - 3:45 pm

Ice Cream Social  -- Room TBA

3:45 - 4:45 pm

Track Presentations & Post-Session Roundtables

Marketing, Branding & Communications:

Set Up your Social Squad for Success: Starting with Mandatory Office Hours

Maria DeCabooter, Assistant Director, Northern Arizona University

Room: 

Web & Digital Experience:

Higher Ed. SEO: The Anatomy of a Perfectly Optimized Program Page

Granit Doshlaku, Manaferra

Room: 

Enrollment Marketing:

Title TBA

Presenter, NetNatives

Room: 

Web & Digital Experience:

Navigating the Maze: Unleashing the Power of Site Search

Jeff Dillon, Digital Strategist, SearchStax

Room: 

Enrollment Marketing.

Bringing Balance to the Higher Ed Brand 

Christopher Huebner, Director, Strategy Planning, and Sara Wallace, VP, Strategy, SimpsonScarborough 

Room: 

6 pm --

Optional Topic "Dutch" Dinners

  • At 6 pm please meet in Salon G & H

  • Find the table/group you are most interested:

    1. Marketing, Branding & Communications

    2. Web & Digital Experience

    3. Enrollment Marketing

    4. Innovation & Leadership

    5. Artificial Intelligence & Analytics

    6. Purely social 

  • ​Once groups are formed – proceed to a restaurant of the group’s choice.

Thursday, July 11, 2024

7:30 - 8:30 am

Breakfast & Lightning Talks

7:45 - 8:15 am

Breakfast Lightning Talk:

Title TBA

Presenter, Pathify

Room:

Breakfast Lightning Talk:

Navigating the Numbers: From Data to Decisions in Higher Ed

Andrew Murphy, Associate Director of Marketing, Siena College

Room: 

8:15 - 8:30 am

Break

8:30 - 9:30 am

Track Presentations & Post-Session Roundtables

Marketing, Branding & Communications:

The Art of Visual Storytelling: Developing a Student-Centered Content Strategy that Differentiates your Institutional Brand

Raffi DerSimonian, VP & Chief Strategy Officer, Eri Design

Room: 

Web & Digital Experience:

Crafting Powerful Social Media Strategies that Span Platforms

Erica Colaianne, Director of Social Media, University of Michigan

Room: 

Enrollment Marketing:

Lessons Learned from the Delayed FAFSA

Dawn Medley, Ed.D., Senior Vice President, Enrollment Management, Drexel University

Room: 

Innovation & Leadership:

Thriving Together: Mastering the Art of Remote & Hybrid Leadership

Rebecka Hall, Assistant Director, Web Innovation ODUGlobal, Old Dominion University

Room: 

Artificial Intelligence & Analytics:

The Digital Campus: Building a Unified Analytics Approach

Glenn Friesen, Lead Information Architect & SEO Specialist, Calpoly

Room: 

9:30 - 10 am

Networking with Industry Partners

10 - 10:45 am

Beyond the Summit: Next Steps

Presenters: Program Chair and Track Experts

  • Marketing, Branding & Communications

  • Web & Digital Experience

  • Enrollment Marketing

  • Leadership & Innovation

  • Artificial Intelligence & Analytics

Room: Salon G & H

10:45 - 11 am

Break

11 am - Noon

Closing Remarks, Giveaways, Keynote

Building the AI Ready Campus

Ardis Kadiu, Founder & CEO, Element451

Room: Salons G & H

12:15 pm

Conference End

Program Schedule Subject to Change Without Notice 

Wednesday
Tuesday
Thursday
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