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  • Registration & Badge Pickup (5th Floor / Salon H)


  • Master Class (Additional Fee): Create Your Next Digital Campaign with AI Assistants + GPTs

    Room 502

  • Complimentary Workshop: Put the You in UX: DIY User Discovery

    Salon J

  • Complimentary Workshop: How to Measure & Improve Your Marketing Effectiveness

    Salon I

  • Complimentary Workshop: Turning Lemons into Fancy Lemonade, Guiding Partners to Success in Marketing

    Salon K

  • Complimentary Workshop: Leveraging first party data to build a campaign strategy

    Salon L

  • Break

    Pre Function Area & Salon G/H

  • Lunch, Networking, and Welcome

    Salon G & H

  • General Session / Track Expert Panel Discussion

    Salon G & H

  • Networking with Industry Partners

    Pre Function Area & Salon G/H

  • Balancing Upper and Lower Funnel Strategies in Education Marketing

    Salon I

  • The Evolving Landscape of Social Media: Insights for Success

    Salon K

  • OTT and Audio Ads: How They Impact Your Prospective Students' Journey

    Salon J

  • Turning Discontent Into Empowerment: Teach Your Teams to Lead

    Salon G & H

  • Bringing Balance to the Higher Ed Brand

    Salon L

  • Break

    Pre Function Area & Salon G/H

  • Keynote: Epic Content Marketing for Higher Education

    Salon G & H

  • Welcome Reception

    Pre Function Area & Salon G/H


  • Breakfast and Networking

    Salon G & H

  • Breakfast Lightning Talk: Navigating the Seamless Student Journey: Empowering Education through Digital Solutions

    Salon I

  • Breakfast Lightning Talk: Streamlining Campus Communications, A Liaison Approach

    Salon J

  • Keynote: Creativity through AI in Higher Education Marketing

    Salon G & H

  • Break

    Pre Function Area & Salon G/H

  • The Engaged Scholar: Empowering Faculty to Think Beyond Traditional Scholarship

    Salon G & H

  • Transformative shift: Aligning higher education marketing to the question parents and students are asking

    Salon K

  • Harmonizing Digital Initiatives: Balancing Departmental Priorities in Higher Education

    Salon J

  • How Long Does it Take

    Salon I

  • Title TBA

    Salon L

  • Break

    Pre Function Area & Salon G/H

  • Beyond Accessibility: Using Universal Design for Learning to Create More Engaging Marketing Websites

    Salon I

  • Maximizing Ad Impact: Tech-Enabled Enrollment Strategies

    Salon J

  • Navigating the Numbers: From Data to Decisions in Higher Ed

    Salon K

  • The Best Field Trip in the World

    Salon G & H

  • From Noise to ROI: Unleashing the Power of Performance Streaming TV (CTV) in Higher Ed Marketing

    Salon L

  • Networking with Industry Partners

    Pre Function Area & Salon G/H

  • Lunch & Panel: Student Perspectives on the College Decision Process

    Salon G & H

  • Networking with Industry Partners

    Pre Function Area & Salon G/H

  • Title TBA

    Salon J

  • Advocating Change through Communication: The Pivotal Role of Professional Communicators in Advancing DEI in Higher Ed

    Salon L

  • Developing and Optimizing High Performing Program Pages

    Salon I

  • Empowered Decentralized Teams and Enhanced Data Security: Minnesota State Mankato's Email Marketing Transformation

    Salon G & H

  • Become a Phanatic About Data: Combining Data Insights and AI Timesavers

    Salon K

  • Ice Cream Social

    Pre Function Area & Salon G/H

  • Higher Ed. SEO: The Anatomy of a Perfectly Optimized Program Page

    Salon K

  • Set Up your Social Squad for Success: Starting with Mandatory Office Hours

    Salon I

  • CRM Best practices to unlock your pipeline in a Media 3.0 world

    Salon G & H

  • Navigating the Maze: Unleashing the Power of Site Search

    Salon J

  • Marketing Reporting 101: Planning and Building Your Analytics Framework

    Salon L

  • Optional Topic "Dutch" Dinners


  • eduWeb After Dark

    Marriott Liberty Lanes


  • Breakfast & Networking

    Pre Function area & Salon G/H

  • Breakfast Lightning Talk: Pioneering Higher Ed Digital Engagement

    Salon I

  • Breakfast Lightning Talk: TBA

    Salon J

  • Thriving Together: Mastering the Art of Remote & Hybrid Leadership

    Salon G & H

  • The Art of Visual Storytelling: Developing a Student-Centered Content Strategy that Differentiates your Inst. Brand

    Salon I

  • The Digital Campus: Building a Unified Analytics Approach

    Salon J

  • Lessons Learned from the Delayed FAFSA

    Salon K

  • Crafting Powerful Social Media Strategies that Span Platforms

    Salon L

  • Networking with Industry Partners/Exhibitors

    Pre Function Area & Salon G/H

  • Beyond the Summit: Next Steps

    Salon G & H

  • Break

    Pre Function Area & Salon G/H

  • Closing Remarks & Giveaways

    Salon G & H

  • Keynote: Building the AI Ready Campus

    Salon G & H
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2024 Schedule At-a-Glance

July 9 - 11, 2024
Marriott Philadelphia Downtown

1201 Market Street

Philadelphia, PA 19107

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