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2024 Schedule | Jul 09, 2024, 8:00 AM EDT – Jul 11, 2024, 12:30 PM EDT Marriott Philadelphia Downtown, 1201 Market St, Philadelphia, PA 19107, USA
Registration & Badge Pickup (5th Floor / Salon H)
Master Class (Additional Fee): Create Your Next Digital Campaign with AI Assistants + GPTs
Room 502Master ClassTuesdayComplimentary Workshop: Put the You in UX: DIY User Discovery
Salon JTuesdayWorkshopComplimentary Workshop: How to Measure & Improve Your Marketing Effectiveness
Salon ITuesdayWorkshopComplimentary Workshop: Turning Lemons into Fancy Lemonade, Guiding Partners to Success in Marketing
Salon KTuesdayWorkshopComplimentary Workshop: Leveraging first party data to build a campaign strategy
Salon LTuesdayWorkshopBreak
Pre Function Area & Salon G/HLunch, Networking, and Welcome
Salon G & HFood/NetworkingTuesdayGeneral Session / Track Expert Panel Discussion
Salon G & HKeynoteTuesdayNetworking with Industry Partners
Pre Function Area & Salon G/HTuesdayHow Long Does it Take
Salon ILeadership & InnovationTuesdayThe Evolving Landscape of Social Media: Insights for Success
Salon KTuesdayWeb & Digital ExperienceProgrammatic Advertising, Your Student's Digital Journey
Salon JEnrollment MarketingTuesdayTurning Discontent Into Empowerment: Teach Your Teams to Leverage Complaints, and They’ll Solve Your Biggest Problems
Salon G & HLeadership & InnovationTuesdayBringing Balance to the Higher Ed Brand
Salon LEnrollment MarketingTuesdayBreak
Pre Function Area & Salon G/HTuesdayKeynote: Epic Content Marketing for Higher Education
Salon G & HKeynoteTuesdayWelcome Reception
Pre Function Area & Salon G/HFood/NetworkingTuesday
Breakfast and Networking
Salon G & HFood/NetworkingBreakfast Lightning Talk: Navigating the Seamless Student Journey: Empowering Education through Digital Solutions
Salon IWednesdayBreakfast Lightning Talk: Streamlining Campus Communications, A Liaison Approach
Salon JWednesdayKeynote: Creativity through AI in Higher Education Marketing
Salon G & HKeynoteWednesdayBreak
Pre Function Area & Salon G/HWednesdayThe Engaged Scholar: Empowering Faculty to Think Beyond Traditional Scholarship
Salon G & HMarketing & CommunicationsWednesdayTransformative shift: Aligning higher education marketing to the question parents and students are asking
Salon KEnrollment MarketingWednesdayHarmonizing Digital Initiatives: Balancing Departmental Priorities in Higher Education
Salon JWeb & Digital ExperienceWednesdayBalancing Upper and Lower Funnel Strategies in Education Marketing
Salon IMarketing & CommunicationsWednesdayLeveraging Modern Solutions for Enhanced Student Engagement
Salon LAI & AnalyticsWednesdayBreak
Pre Function Area & Salon G/HBeyond Accessibility: Using Universal Design for Learning to Create More Engaging Marketing Websites
Salon IWeb & Digital ExperienceWednesdayMaximizing Ad Impact: Tech-Enabled Enrollment Strategies
Salon JMarketing & CommunicationsWednesdayNavigating the Numbers: From Data to Decisions in Higher Ed
Salon KAI & AnalyticsWednesdayThe Best Field Trip in the World
Salon G & HLeadership & InnovationWednesdayFrom Noise to ROI: Unleashing the Power of Performance Streaming TV (CTV) in Higher Ed Marketing
Salon LEnrollment MarketingWednesdayNetworking with Industry Partners
Pre Function Area & Salon G/HLunch & Panel: Student Perspectives on the College Decision Process
Salon G & HKeynoteWednesdayNetworking with Industry Partners
Pre Function Area & Salon G/HAdvocating Change through Communication: The Pivotal Role of Professional Communicators in Advancing DEI in Higher Ed
Salon LMarketing & CommunicationsWednesdayDeveloping and Optimizing High Performing Program Pages
Salon IWeb & Digital ExperienceWednesdayEmpowered Decentralized Teams and Enhanced Data Security: Minnesota State Mankato's Email Marketing Transformation
Salon G & HLeadership & InnovationWednesdayBecome a Phanatic About Data: Combining Data Insights and AI Timesavers
Salon KAI & AnalyticsWednesdayCreating Consistency: Managing content & design across your marketing ecosystem
Salon JWeb & Digital ExperienceWednesdayIce Cream Social
Pre Function Area & Salon G/HFood/NetworkingWednesdayHigher Ed. SEO: The Anatomy of a Perfectly Optimized Program Page
Salon KWeb & Digital ExperienceWednesdayIt’s Complicated: How we simplified to find our brand
Salon IMarketing & CommunicationsWednesdayCRM Best practices to unlock your pipeline in a Media 3.0 world
Salon G & HEnrollment MarketingWednesdayNavigating the Maze: Unleashing the Power of Site Search
Salon JWeb & Digital ExperienceWednesdayMarketing Reporting 101: Planning and Building Your Analytics Framework
Salon LAI & AnalyticsWednesdayOptional Topic "Dutch" Dinners
Food/NetworkingWednesdayeduWeb After Dark
Marriott Liberty LanesFood/NetworkingWednesday
Breakfast & Networking
Pre Function area & Salon G/HFood/NetworkingBreakfast Lightning Talk: Pioneering Higher Ed Digital Engagement
Salon IThursdayThriving Together: Mastering the Art of Remote & Hybrid Leadership
Salon G & HLeadership & InnovationThursdayThe Art of Visual Storytelling: Developing a Student-Centered Content Strategy that Differentiates your Inst. Brand
Salon IMarketing & CommunicationsThursdayThe Digital Campus: Building a Unified Analytics Approach
Salon JAI & AnalyticsThursdayLessons Learned from the Delayed FAFSA
Salon KEnrollment MarketingThursdayCrafting Powerful Social Media Strategies that Span Platforms
Salon LThursdayWeb & Digital ExperienceNetworking with Industry Partners/Exhibitors
Pre Function Area & Salon G/HBeyond the Summit: Next Steps
Salon G & HThursdayBreak
Pre Function Area & Salon G/HClosing Remarks & Giveaways
Salon G & HThursdayKeynote: Building the AI Ready Campus
Salon G & HKeynoteThursday
2025 Full Program
July 15 - 17, 2025
Holiday Inn / Portland-by-the-Bay
88 Spring Street
Portland, Maine 04101
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