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Program Overview

Stephanie Geyer

Director of Digital Strategy & Innovation

University of Montana

 

2022 eduWeb Summit Program Chair

The 2022 eduWeb Summit offers a fresh approach to our attendees (marketing, admissions, advancement, IT, digital and web team leaders and doers) that focuses on connection and collaboration. From market research with previous Summit attendees, we know that you look for events like ours not only for professional development but especially for the opportunity to meet new peers, huddle with colleagues after sessions to compare notes and explore the landscape of partner resources.

 

So, rather than the traditional fishing expedition that is the “call for proposals” approach, we have curated a faculty of thought-leaders and industry standouts to focus on the key problems that our community faces.

 

Earlier this year we facilitated a survey of our community to identify your top challenges. The faculty have reviewed the results and created a selection of Challenge Tracks to address the top issues you and your colleagues are managing on campus.

 

Top issues included:

  • Lead Generation

  • Diversity, Equity and Inclusion

  • Team Management

  • Website Strategy and Analytics

  • Creativity and Innovation

  • Admissions and Marketing Partnerships

 

Read on to learn more about the unique session formats and preview a “trail map” example to see how you can reach your summit and then continue on to learn about our plans for Beyond the Summit.

 

Session Titles and Descriptions

What are the Challenge Tracks for the 2022 eduWeb Summit?

 

Our faculty used responses to the Claim My Challenges survey to identify the problems that you and your team face each day in your admissions, marketing, advancement, digital, and IT operations.  Asking “what is the problem YOU are trying to solve” and answering with a collection of Challenge Tracks as the main structure of the curriculum makes the 2022 eduWeb Summit unique, fresh, and current.

 

DEI: Addressing the digital equity divide should be our top priority

Representation can’t be felt if people don’t have the tools, bandwidth, or ability to find it. What is the point of spending hours picking photos of diverse groups if the mobile experience doesn’t translate to low bandwidth internet or older phones without data plans? As marketers we do our best to create experiences that are accessible, but in reality most are still too complex to navigate and create a deep sense of "unwelcomeness".

 

Fernando Bergas-Coria, Executive Director, Digital & Media, Ologie

 

Team Healing and Wellness

We are all finding our way through unprecedented challenges in every corner of our lives. This track will focus on the importance of caring for our teams and ourselves and provide several approaches and modalities to use on your campus.

 

Jenny Petty, Vice President of Marketing and Communications, University of Montana

Josie Ahlquist, Digital Leadership and Engagement Consultant

 

Innovation

When problems are real, the stakes are high, and time is short you need to innovate effectively. Sound familiar? Higher education is ripe for disruption. There is no lack of great ideas on our campuses, but unfortunately, process failings and lack of discipline can lead to failure. This session will survey the 10 Types of Innovation and leave attendees with a proven framework that can be implemented within teams or institution-wide to speed up the innovation process, yield stronger results, and create better value for our audiences. 

 

Mallory Willsea

Executive Vice President of Strategy and Operations, PlatformQ Education

 

 

Web Strategy

Why do colleges and universities have websites? Who is your website intended to support? Lead generation, brand impression, informing audiences – purpose is at the center of every web strategy. This session will explore how you can define and leverage purpose to inform web governance development, content strategy, lead generation, and more.

 

Joshua Charles,Director of Web Strategy & Technology, Rutgers Business School

Georgy Cohen, Director of Digital Strategy, OHO Interactive

 

Make the Move: GA4 Implementation Strategies

Google Analytics 4 represents a major paradigm shift in how we measure the success of our websites and marketing campaigns. This session will walk you through exactly what’s changed, how measurement and user-centric privacy concerns can peacefully coexist, and how GA4 can easily plug into your other dashboards and reporting tools. We’ll also provide a framework for how to approach a migration to GA4 from Universal Analytics.

 

Joshua Charles,Director of Web Strategy & Technology, Rutgers Business School

Lee Goldberg, President, Marketing & Strategy, Happy Cog

 

Lead Generation

Lee Goldberg, President, Marketing & Strategy, Happy Cog

 

Challenge Track Previews

 

At the opening session on Tuesday afternoon, faculty members will introduce the Challenge Tracks and preview their approaches to explore the details and potential solutions through the Seminars (all held on Wednesday) and ColLABoration sessions (read on for more about those). Select up to three to follow through each session type or mix and match to experience a little bit of everything!

 

Challenge Track Seminars

The Seminar for each Challenge Track is intended to “set the table” by identifying the approach our faculty have designed to address specific issues within each challenge. They may share market research, case studies or other resources to explore the big picture or nuances of each topic. As will all session experiences across the 2022 eduWeb Summit, we’re counting on our attendees to speak up, share views from campus and ask a lot of questions.

 

ColLABorations

One of the themes for the eduWeb Summit is engagement. Another is to move sessions beyond the podium and PowerPoint play to an experience that connects faculty and attendees into conversation. After attending a Challenge Track session, move into these CoLABorations ready to share, question, and explore ideas from other attendees, industry experts and faculty. 

 

Beyond the Summit

Here’s another way that we’re making something new happen. Beyond the Summit is two things—a closing session at the 2022 eduWeb Summit AND a slate of virtual activities to keep the conversation going. On Thursday, the faculty will lead wrap-up sessions to review the conversations and revelations that occurred during each Challenge Tracks and facilitate a discussion to make specific plans for follow-up. 

 

We’ll be looking for Guides to help facilitate these ongoing conversations through Slack channels, LinkedIn, and Conduit from PlatformQ Education, one of our beloved sponsor partners.

Everything is on the table—webinars, virtual meetups, discussion threads, live social media events, show and tell sessions—anything that will help attendees and faculty sustain connection until we meet again. We think this new approach goes beyond a few summer days. We know the problems we’re trying to solve won’t go away because of one conference. But we do believe in the power of this community, and we’re determined to keep a good thing going.

 

Crazy about this idea? Use this Guide form to sign up to learn more and share your ideas.

 

All Hands

These three sessions give attendees a place to focus on issues and information with relevance for everyone. Market research, case studies, new thinking, and innovations will provide centering opportunities and resources to support you and your team.

 

Give Me a Minute!

These short-but-sweet sessions are intended to add dimension to our programming through a unique collection of presentations by attendees, industry experts and sponsors. Some will be fun, refreshing and light while others will introduce new issues, opportunities and solutions.

 

Session slots have filled quickly but we have a few left. Pitch your ideas for a Give Me a Minute session on this easy form. Here are some ideas to consider:

 

  • Read something wonderful lately? How about a book report or, in the spirit of collaboration, a book club to invite others to talk about their take on a book you identify?

  • Show and Tell was always the best part of elementary school, right? Have you been somewhere interesting and have photos and videos and a story to share? Bring it! Has your team made something cool? Show us!

  • Geek out with some cool tips and tricks to look at performance data, set up templates, or anything that you know how to do that someone might delight in learning.

  • Create a moment. Lead a meditation, yoga class, or sing-along. Give us a break from all of the intense, amazing conversations and a few minutes to refresh our brains and perspectives.

Find Your Flock

While we know that higher ed folks face a lot of similar challenges there are nuances to be considered in the context of institution type, markets served and location, to name a few. On Tuesday and at each breakfast you will have a lot of options to join a table of attendees who will have something in common with you and your campus. Interested in learning more about a different type of institution or considering a move to a new part of the country, find a new flock to perch with for a moment or two.

 

At registration, we’ll share the Find Your Flock categories we’ve come up with and give you the opportunity to request something new.