Schedule-at-a-Glance
Tuesday, July 18, 2023
Presentation
8 am - 4:30 pm
Registration: Badge Pickup
Location TBA
10 am - 11:30 am
Complimentary Workshops
Title #1 TBA
Title #2 TBA
Top UX Mistakes: Optimizing Websites through Testing, Implementation, & Research
Presenters: Taylor Precure, Manager, UX & CRO, and Jesse Homan, Senior Solutions Architect
Be the Difference: Creating a Culture for Change
Presenters: Carrie Phillips, Ed.D., Chief Communications and Marketing Officer, University of Arkansas at Little Rock and Allison Turcio, Ed.D., Assistant Vice President for Enrollment and Marketing, Siena College
Building a Robust Digital Marketing Plan for Limited Budgets
Presenters: Cassandra Razzi and Wesley Rupar, Orange142
11:30 - 11:45 pm
Break
11:45 am - 1 pm
Lunch, Networking & Welcome Introductions
12:45 - 2 pm
Keynote
2 - 3 pm
Find Your Flock
3 - 3:15 pm
Break
3:15 - 4 pm
Challenge Tracks (tentative):
1 -- Marketing
2 -- Web & Digital Experience
3 -- Recruitment Marketing
4 -- Innovation & Leadership
5 -- Analytics
3:15 - 4 pm
Kickoff: Challenge Track #1 Presentation
Kickoff: Challenge Track #2 Presentation
Kickoff: Challenge Track #3 Presentation
Kickoff: Challenge Track #4 Presentation
Kickoff: Challenge Track #5 Presentation
4 - 4:15 pm
Break
4:15 - 5 pm
Kickoff: Challenge Track #1 Presentation
Kickoff: Challenge Track #2 Presentation
Kickoff: Challenge Track #3 Presentation
Kickoff: Challenge Track #4 Presentation
Kickoff: Challenge Track #5 Presentation
5 - 6 pm
Welcome Reception
Wednesday, July 19, 2023
8 - 9 am
Breakfast & Find Your Flock
9 am - 10 am
Keynote:
Pitch Perfect: How to Build Buy-In, Sell Big Ideas, and Get Great Marketing Out the Door
Seth Odell, Founder & CEO of Kanahoma
10 - 10:15 am
Break
10:15 - 10.45 am
Challenge Tracks (tentative):
1 -- Marketing
2 -- Web & Digital Experience
3 -- Recruitment Marketing
4 -- Innovation & Leadership
5 -- Analytics
10:15 - 10.45 am
Challenge Track #1 Presentation
10:15 - 10.45 am
Challenge Track #2 Presentation
10:15 - 10.45 am
Challenge Track #3 Presentation
10:15 - 10.45 am
Challenge Track #4 Presentation
10:15 - 10.45 am
Challenge Track Analytics Presentation:
Unlocking the Power of Conversation Analytics to Boost Your Enrollment Strategy --
Courtney Tyson, Strategic Partnership Manager, CallTrackingMetrics.com
10:45 - 11:15 am
Coffee Break & Networking with Exhibitors
11:15 - 11:45 am
Challenge Track #1 Presentation
11:15 - 11:45 am
Challenge Track #2 Presentation
11:15 - 11:45 am
Challenge Track #3 Presentation
11:15 - 11:45 am
Challenge Track #4 Presentation
11:15 - 11:45 am
Challenge Track #5 Presentation
11:45 am - Noon
Break
Noon - 12:30 pm
Challenge Track #1 Roundtables (up to 3)
Noon - 12:30 pm
Challenge Track #2 Roundtables (up to 3)
Noon - 12:30 pm
Challenge Track #3 Roundtables (up to 3)
Noon - 12:30 pm
Challenge Track #4 Roundtables (up to 3)
Noon - 12:30 pm
Challenge Track #5 Roundtables (up to 3)
12:30 - 1:45 pm
Lunch & Keynote
1:45 - 2 pm
Break
2 - 2:30 pm
Challenge Tracks (tentative):
1 -- Marketing
2 -- Web & Digital Experience
3 -- Recruitment Marketing
4 -- Innovation & Leadership
5 -- Analytics
2 - 2:30 pm
Challenge Track #1 Presentation
2 - 2:30 pm
Challenge Track #2 Presentation
2 - 2:30 pm
Challenge Track #3 Presentation
2 - 2:30 pm
Challenge Track #4 Presentation
2 - 2:30 pm
Challenge Track #5 Presentation
2:30 - 2:45 pm
Break
2:45 - 3:15 pm
Challenge Track #1 Presentation
2:45 - 3:15 pm
Challenge Track #2 Presentation
2:45 - 3:15 pm
Challenge Track #3 Presentation
2:45 - 3:15 pm
Challenge Track #4 Presentation
2:45 - 3:15 pm
Challenge Track #5 Presentation
3:15 - 3:45 pm
Ice Cream Social with Exhibitors
3:45 - 4:15 pm
Challenge Track #1 Roundtables (up to 3)
3:45 - 4:15 pm
Challenge Track #2 Roundtables (up to 3)
3:45 - 4:15 pm
Challenge Track #3 Roundtables (up to 3)
3:45 - 4:15 pm
Challenge Track #4 Roundtables (up to 3)
3:45 - 4:15 pm
Challenge Track #5 Roundtables (up to 3)
4:15 pm --
On Your Own -- Join your colleagues for Topic Based Dinners
Thursday, July 20, 2023
8 - 9 am
Breakfast & Find Your Flock
9 am - 9:30 am
Challenge Tracks (tentative):
1 -- Marketing
2 -- Web & Digital Experience
3 -- Recruitment Marketing
4 -- Innovation & Leadership
5 -- Analytics
9 am - 9:30 am
Challenge Track #1 Presentation
9 am - 9:30 am
Challenge Track #2 Presentation
9 am - 9:30 am
Challenge Track #3 Presentation
9 am - 9:30 am
Challenge Track #4 Presentation
9 am - 9:30 am
Challenge Track #5 Presentation
9:30 - 9:45 am
Break
9:45 - 10:30 am
Beyond the Summit/Next Steps—Challenge Track 1
9:45 - 10:30 am
Beyond the Summit/Next Steps—Challenge Track 2
9:45 - 10:30 am
Beyond the Summit/Next Steps—Challenge Track 3
9:45 - 10:30 am
Beyond the Summit/Next Steps—Challenge Track 4
9:45 - 10:30 am
Beyond the Summit/Next Steps—Challenge Track 5
10:30 - 11 am
Coffee & Snacks Among the Exhibitors
11 am - Noon
Keynote
Noon - 12:15 pm
Final Wrap Up / Conference End