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Schedule-at-a-Glance

Tuesday
Wednesday

Tuesday, July 18, 2023

Presentation

8 am - 4:30 pm

Registration: Badge Pickup

Location TBA

10 am - 11:30 am

Complimentary Workshops

Title #1 TBA

Title #2 TBA

Top UX Mistakes: Optimizing Websites through Testing, Implementation, & Research

Presenters:  Taylor Precure, Manager, UX & CRO, and Jesse Homan, Senior Solutions Architect

Be the Difference: Creating a Culture for Change

Presenters: Carrie Phillips, Ed.D., Chief Communications and Marketing Officer, University of Arkansas at Little Rock and Allison Turcio, Ed.D., Assistant Vice President for Enrollment and Marketing, Siena College

Building a Robust Digital Marketing Plan for Limited Budgets

Presenters: Cassandra Razzi and Wesley Rupar, Orange142

11:30 - 11:45 pm

Break

11:45 am - 1 pm

Lunch, Networking & Welcome Introductions

12:45 - 2 pm

Keynote

2 - 3 pm

Find Your Flock

3 - 3:15 pm

Break

3:15 - 4 pm

Challenge Tracks (tentative):

1 -- Marketing

2 -- Web & Digital Experience

3 -- Recruitment Marketing

4 -- Innovation & Leadership

5 -- Analytics

3:15 - 4 pm

Kickoff: Challenge Track #1 Presentation

Kickoff: Challenge Track #2 Presentation

Kickoff: Challenge Track #3 Presentation

Kickoff: Challenge Track #4 Presentation

Kickoff: Challenge Track #5 Presentation

4 - 4:15 pm

Break

4:15 - 5 pm

Kickoff: Challenge Track #1 Presentation

Kickoff: Challenge Track #2 Presentation

Kickoff: Challenge Track #3 Presentation

Kickoff: Challenge Track #4 Presentation

Kickoff: Challenge Track #5 Presentation

5 - 6 pm

Welcome Reception

Wednesday, July 19, 2023

8 - 9 am

Breakfast & Find Your Flock

9 am - 10 am

Keynote:

Pitch Perfect: How to Build Buy-In, Sell Big Ideas, and Get Great Marketing Out the Door

Seth Odell, Founder & CEO of Kanahoma

10 - 10:15 am

Break

10:15 - 10.45 am

Challenge Tracks (tentative):

1 -- Marketing

2 -- Web & Digital Experience

3 -- Recruitment Marketing

4 -- Innovation & Leadership

5 -- Analytics

10:15 - 10.45 am

Challenge Track #1 Presentation

10:15 - 10.45 am

Challenge Track #2 Presentation

10:15 - 10.45 am

Challenge Track #3 Presentation

10:15 - 10.45 am

Challenge Track #4 Presentation

10:15 - 10.45 am

Challenge Track Analytics Presentation:

Unlocking the Power of Conversation Analytics to Boost Your Enrollment Strategy -- 

Courtney Tyson, Strategic Partnership Manager, CallTrackingMetrics.com

10:45 - 11:15 am

Coffee Break & Networking with Exhibitors

11:15 - 11:45 am

Challenge Track #1 Presentation

11:15 - 11:45 am

Challenge Track #2 Presentation

11:15 - 11:45 am

Challenge Track #3 Presentation

11:15 - 11:45 am

Challenge Track #4 Presentation

11:15 - 11:45 am

Challenge Track #5 Presentation

11:45 am - Noon

Break

Noon - 12:30 pm

Challenge Track #1 Roundtables (up to 3)

Noon - 12:30 pm

Challenge Track #2 Roundtables (up to 3)

Noon - 12:30 pm

Challenge Track #3 Roundtables (up to 3)

Noon - 12:30 pm

Challenge Track #4 Roundtables (up to 3)

Noon - 12:30 pm

Challenge Track #5 Roundtables (up to 3)

12:30 - 1:45 pm

Lunch & Keynote

1:45 - 2 pm

Break

2 - 2:30 pm

Challenge Tracks (tentative):

1 -- Marketing

2 -- Web & Digital Experience

3 -- Recruitment Marketing

4 -- Innovation & Leadership

5 -- Analytics

2 - 2:30 pm

Challenge Track #1 Presentation

2 - 2:30 pm

Challenge Track #2 Presentation

2 - 2:30 pm

Challenge Track #3 Presentation

2 - 2:30 pm

Challenge Track #4 Presentation

2 - 2:30 pm

Challenge Track #5 Presentation

2:30 - 2:45 pm

Break

2:45 - 3:15 pm

Challenge Track #1 Presentation

2:45 - 3:15 pm

Challenge Track #2 Presentation

2:45 - 3:15 pm

Challenge Track #3 Presentation

2:45 - 3:15 pm

Challenge Track #4 Presentation

2:45 - 3:15 pm

Challenge Track #5 Presentation

3:15 - 3:45 pm

Ice Cream Social with Exhibitors

3:45 - 4:15 pm

Challenge Track #1 Roundtables (up to 3)

3:45 - 4:15 pm

Challenge Track #2 Roundtables (up to 3)

3:45 - 4:15 pm

Challenge Track #3 Roundtables (up to 3)

3:45 - 4:15 pm

Challenge Track #4 Roundtables (up to 3)

3:45 - 4:15 pm

Challenge Track #5 Roundtables (up to 3)

4:15 pm --

On Your Own -- Join your colleagues for Topic Based Dinners

Thursday, July 20, 2023

8 - 9 am

Breakfast & Find Your Flock 

9 am - 9:30 am

Challenge Tracks (tentative):

1 -- Marketing

2 -- Web & Digital Experience

3 -- Recruitment Marketing

4 -- Innovation & Leadership

5 -- Analytics

9 am - 9:30 am

Challenge Track #1 Presentation

9 am - 9:30 am

Challenge Track #2 Presentation

9 am - 9:30 am

Challenge Track #3 Presentation

9 am - 9:30 am

Challenge Track #4 Presentation

9 am - 9:30 am

Challenge Track #5 Presentation

9:30 - 9:45 am

Break

9:45 - 10:30 am

Beyond the Summit/Next Steps—Challenge Track 1

9:45 - 10:30 am

Beyond the Summit/Next Steps—Challenge Track 2

9:45 - 10:30 am

Beyond the Summit/Next Steps—Challenge Track 3

9:45 - 10:30 am

Beyond the Summit/Next Steps—Challenge Track 4

9:45 - 10:30 am

Beyond the Summit/Next Steps—Challenge Track 5

10:30 - 11 am

Coffee & Snacks Among the Exhibitors

11 am - Noon

Keynote

Noon - 12:15 pm

Final Wrap Up / Conference End

Thursday
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