Kristin
Nichols
Chief Marketing Officer
Massachusetts College of Liberal Arts

Industry Expert, Program Committee Member
With a foundation in strategic leadership, brand management and marketing excellence, my experience has been pivotal in sculpting influential marketing narratives for educational institutions and small businesses. Throughout my career, I have honed my expertise in aligning marketing initiatives with lead generation and retention goals, bolstering the institution's brand presence.
Leveraging skills in content creation, paid social media, and marketing communications, my teams have crafted award-winning campaigns that echo across the higher education landscape. My commitment is to data-driven strategies that not only engage and retain audiences but also translate into tangible success stories, enhancing student experiences and institutional reputations.
