Jasmine
Banks
Senior Director of Marketing
Modern Campus

Industry Expert, Presenter, Program Committee Member, Main Stage Speaker and Year-Round Partner
I’m a marketing leader who believes clarity is a form of kindness — especially in fast-moving, high-stakes environments. For more than a decade, I’ve helped organizations bring complex ideas to life through stories, strategy, and cross-functional alignment.
I’ve led major product launches, built brand narratives, and developed go-to-market strategies at Pearson, Blackboard, and now Modern Campus. I partner closely with product, sales, and customer teams to shape messaging that resonates with real people — not just slides. My work spans AI-powered learning tools, enterprise messaging frameworks, multi-product positioning, persona development, and brand strategy shaped by insight and empathy.
At the heart of everything I do is storytelling. Not the fluffy kind — the kind that clarifies, guides, and gives people something steady to hold onto. I love helping teams find their voice, define what they stand for, and translate complexity into something meaningful.
I’m drawn to the spaces where strategy meets story. Where ideas become momentum. And where a well-crafted narrative can change how teams work, communicate, and win together.
Outside of work, I’m also a yoga teacher — a practice that shapes how I lead, listen, and bring grounded clarity into complex environments.
