Marketing & Communications Presentation Focus

Higher ed marketing has never been more complex — or more essential.

(maybe use this line) Marketing doesn’t operate in isolation. Many sessions in this track intersect with Web Strategy and Enrollment, encouraging cross-functional dialogue that reflects how campuses actually operate.

From enrollment pressure and AI acceleration to shrinking teams and rising expectations, today’s marketing and communications leaders are navigating one of the most transformative eras in higher education.

At eduWeb Summit, the Marketing & Communications track is built specifically for professionals leading brand strategy, digital campaigns, enrollment marketing, storytelling, and cross-campus communications alignment.

This is not a theory. This is a real-world strategy from institutions doing the work.

You’ll explore: (sample text below; maybe use)

• AI in higher ed marketing (beyond the buzzwords)

• Enrollment-focused campaign strategy

• Brand clarity in a fragmented media environment

• Data-informed storytelling

• Internal collaboration across marketing, web, and admissions

• Measuring what actually matters

Whether you’re a CMO, director, strategist, or hands-on campaign builder, this track is designed to give you actionable insight you can implement immediately.

Full session details coming soon.