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Convince Your Boss Toolkit

We recognize the challenges you may face in securing approval to attend, including budget constraints and the complexities of arranging time away from work, particularly in smaller teams. To streamline this process, we have crafted a comprehensive justification kit and a persuasive template to help you effectively communicate the substantial benefits of attending the eduWeb Summit to your manager. Join us to unlock new opportunities and drive forward both your professional and organizational success.


Google Doc: Letter to Your Boss

Copy, paste, and utilize this template as a starting point. Just customize the content to your situation. 

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PDF: Attendee Justification Kit

This kit contains key reasons, event statistics, an overview of attendees, and a customizable letter template. Feel free to tailor the content of the letter using any of the enclosed information to suit your specific needs.

Why Attend?

Experience transformative growth at the eduWeb Summit, a pivotal event designed to accelerate your professional development and enhance your career trajectory. Engage directly with industry leaders and gain cutting-edge insights that align perfectly with both your personal ambitions and your organization's goals.


Days of (Re)Connecting

Attending a conference isn't just about what you learn, but who you'll meet and affording yourself the time to build relationships. Many of our participants have been attending year over year for more than a decade and the events are a reunion each year for lifelong relationships.



Build knowledge and know-how with over 50 sessions, master classes, and networking opportunities in five different tracks including Web & Digital Experience, Marketing & Communications, Artificial Intelligence & Analytics, Leadership & Innovation, and Enrollment Marketing. And, with a variety of session formats, you'll return home with fresh concepts, deeper understandings, and new ideas you can implement immediately. 



People come from over 80 institutions in 50 states, plus countries all over the world, and over 25 business partners and exhibitors with expertise in higher education, which means you'll have ample opportunity to exchange fresh ideas and gather new perspectives.

What You'll Learn

A taste of just a few sessions ...

And so much more ...

Web & Digital Experience

Gain insights into creating engaging marketing websites through universal design, optimizing web content for search engines, and developing powerful social media strategies across platforms.

Marketing & Communications

Dive into strategic approaches for enhancing institutional branding and communications, leveraging data-driven marketing strategies, and mastering storytelling to connect authentically with diverse audiences.

Artificial Intelligence & Analytics

Learn how to harness the power of AI and data analytics to make informed decisions, improve user experiences, and drive strategic growth.

Leadership & Innovation

Explore how to foster a culture of innovation within your institution, develop leadership skills for the digital age, and navigate the challenges of implementing new technologies and strategies in education.

Enrollment Marketing

Uncover strategies for effectively targeting and engaging prospective students, optimizing the enrollment funnel, and utilizing digital marketing tools to enhance recruitment efforts and outcomes.

July 9 - 11, 2024
Marriott Philadelphia Downtown

Our outstanding survey results show why we continue to be listed as one of higher education’s top marketing conferences.

5 more reasons to attend ...

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