Kelly leads the creation, execution, and maintenance of digital experiences for higher education. She established Paskill’s digital strategy practice in 2021. Since then, she has created web solutions for clients such as Harrisburg University, Cambridge College, and Reinhardt University. She was recently awarded a grant to perform primary research on first-generation college students and what they need from higher education websites.

Kelly leads digital marketing webinars for Paskill and speaks about UX trends and best practices at conferences nationwide. A former journalist, she has written for publications such as New York Times, Forbes, Salon and Target