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Director of Enterprisewide Marketing

Rutgers University

Jessica currently oversees the Graduate and Online Marketing at NJIT. She has over 22 years of marketing experience, with 10+ of those years in Higher Education. With her career spanning from children's publishing to brand management to recruitment marketing, she is always eager to adapt and learn new strategies in this ever-changing digital landscape. 


Her current role focuses on lead generation and nurturing campaigns and she has worked closely with the Admissions team at NJIT to integrate all marketing efforts directly into Slate. She has previously spoken at NACAC, EduWeb (virtually), OHO U Next Level conference as well as appeared as a guest on the Higher Ed Social Podcast. 


She holds a Masters in Communications from Rutgers University and is currently pursuing her Doctorate in Higher Education at Fairleigh Dickinson University. 

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