Zac Vineyard is the Director of Enrollment Marketing Technology at Miami University. He's worked on a variety of digital systems over his 15-year career in higher education but has primarily built digital properties and tools for marketing and enrollment. He has managed the website development process from the server through end-user experience (backend, frontend, design, etc.) and works at Miami to maximize the use of Slate, measure the effectiveness of marketing and enrollment communications, and drive innovation efforts in technology to grow enrollment.