Schedule | eduWeb Summit

Tue, Jul 18

9:00 AM - 5:00 PM
Registration & Badge Pickup
Shaw Foyer
10:00 AM - 11:30 AM
Complimentary Workshop: The Power of Asking Why: Effectively Challenging the Status Quo
Howard
Workshop
10:00 AM - 11:30 AM
Complimentary: Workshop -- Top UX Mistakes: Optimizing Websites through Testing, Implementation, & Research
Lincoln
WebWorkshop
10:00 AM - 11:30 AM
Complimentary: Workshop -- Building a Robust Digital Marketing Plan for Limited Budgets
Horne
DigitalMarketingWorkshop
11:30 AM - 12:00 PM
Break
Shaw Ballroom Foyer
Break
12:00 PM - 1:15 PM
Lunch, Networking, and Welcome
Shaw Ballroom
FoodNetworking
1:15 PM - 2:15 PM
Keynote: The Changing Role of the Chief Marketing Officer
Shaw Ballroom
KeynoteMarketing
2:15 PM - 2:45 PM
Networking with Industry Partners
Shaw Ballroom and Foyer
Networking
2:45 PM - 4:00 PM
Keynote / Panel Discussion: The Changing Role of Marketing and Communications
Shaw Ballroom
Digital ExperienceKeynoteLeadershipMarketingRecruitment
4:00 PM - 4:15 PM
Break
Shaw Ballroom Foyer
Break
4:15 PM - 5:15 PM
Networking Event
Shaw Ballroom
Networking
5:15 PM - 6:15 PM
Welcome Reception - Sponsored by SimpsonScarborough
Shaw Ballroom and Foyer
FoodNetworking

Wed, Jul 19

7:30 AM - 8:30 AM
Breakfast and Networking
Shaw Ballroom
FoodNetworking
8:30 AM - 9:30 AM
Keynote: Pitch Perfect: How to Build Buy-In, Sell Big Ideas, and Get Great Marketing Out the Door
Shaw Ballroom
KeynoteMarketing
9:30 AM - 9:45 AM
Break
Shaw Ballroom Foyer
Break
9:45 AM - 10:45 AM
Marketing, Branding & Communications: When the Unthinkable Happens: Marketing’s Role in Reputational Recovery
Shaw Ballroom A
Marketing Brand Comms
9:45 AM - 10:45 AM
Web & Digital Experience: Web Accessibility for Universities: Creating an Inclusive & Enhanced Digital Environment
Shawn Ballroom B
DigitalDigital ExperienceWeb
9:45 AM - 10:45 AM
Enrollment Marketing: Admissions, Financial Aid and Marketing: A One Team Approach
Horne
MarketingRecruitment
9:45 AM - 10:45 AM
Innovation & Leadership: Unlocking Path to Progress: Empowering Higher Ed Institutions w/Meaningful Organization Change
Howard
InnovationLeadership
9:45 AM - 10:45 AM
Analytics: Unlocking the Power of Conversation Analytics to Boost Your Enrollment Strategy
Lincoln
Analytics
10:45 AM - 11:00 AM
Break
Shaw Ballroom Foyer
Break
11:00 AM - 12:00 PM
Marketing, Branding & Communications: Clarify Your Marketing Message With StoryBrand to Increase Enrollment & Community
Howard
Marketing
11:00 AM - 12:00 PM
Web & Digital Experience: Easier than Herding Ducks: Unifying Digital Experience
Shaw Ballroom A
DigitalDigital ExperienceWeb
11:00 AM - 12:00 PM
Enrollment Marketing: The Enrollment Cliff: How We Start Preparing
Shaw Ballroom B
MarketingRecruitment
11:00 AM - 12:00 PM
Innovation & Leadership: Innovation and Strategies for Technology-driven Wellness and Mental Health Management
Lincoln
InnovationLeadership
11:00 AM - 12:00 PM
Analytics: Unleashing the Power of Digital Marketing Analytics: Advanced Tools and Techniques from Digital Marketing
Horne
Analytics
12:00 PM - 12:30 PM
Networking with Industry Partners
Shaw Ballroom and Foyer
Networking
12:30 PM - 1:45 PM
Lunch/Keynote: The Comeback at Purdue Global: How Purdue University Repositioned Online University for Working Adults
Shaw Ballroom
FoodKeynoteMarketing
1:45 PM - 2:15 PM
Networking with Industry Partners
Shaw Ballroom and Foyer
Networking
2:15 PM - 3:15 PM
Marketing, Branding & Communications: Launching a Brand Remotely and Making it Stick
Shaw Ballroom A
Marketing
2:15 PM - 3:15 PM
Web & Digital Experience: Does Your Website Work for First-Generation College Students?
Shaw Ballroom B
DigitalDigital ExperienceWeb
2:15 PM - 3:15 PM
Enrollment Marketing: Thinking Differently: How to Market to Spanish-Speaking Audiences
Howard
MarketingRecruitment
2:15 PM - 3:15 PM
Innovation & Leadership: Breaking the Leadership Mold
Lincoln
InnovationLeadership
2:15 PM - 3:15 PM
Analytics: Let Data Lead the Way - Simple Strategies for Combatting Opinions with Confidence
Horne
Analytics
3:15 PM - 3:45 PM
Ice Cream Social - Sponsored by Umbrella
Shaw Ballroom Foyer
FoodNetworking
3:45 PM - 4:45 PM
Marketing, Branding & Communications: Benchmarking Digital Marketing in Higher Ed 2023
Horne
Marketing
3:45 PM - 4:45 PM
Web & Digital Experience: Why College Websites Aren't Working for Gen Z
Shaw Ballroom B
DigitalDigital ExperienceWeb
3:45 PM - 4:45 PM
Enrollment Marketing: Reaching the Next Generation of Students on the World's Hottest Platform
Shaw Ballroom A
MarketingRecruitment
3:45 PM - 4:45 PM
Innovation & Leadership: How to Become the Leader You Want to Follow
Lincoln
InnovationLeadership
3:45 PM - 4:45 PM
Analytics: Programmatic Advertising Analytics and The Impact on Student Recruitment
Howard
Analytics
6:00 PM - 10:00 PM
Topic "Dutch" Dinners - Meet in Shaw Ballroom at 6 pm
Foyer
FoodNetworking

Thu, Jul 20

7:30 AM - 8:30 AM
Breakfast & Networking
Shaw Ballroom
FoodNetworking
8:30 AM - 9:30 AM
Marketing, Branding & Communications: Presentation canceled
Shaw Ballroom B
Marketing
8:30 AM - 9:30 AM
Web & Digital Experience: Making it Work: Developing a Successful Enterprise Web Strategy
Shaw Ballroom A
DigitalDigital ExperienceWeb
8:30 AM - 9:30 AM
Enrollment Marketing: Fine-tune web design to boost attentional, usability, and task completion using Neurodesign
Horne
MarketingRecruitment
8:30 AM - 9:30 AM
Innovation & Leadership: Game Changers: How Hosting National Teams World Cup Propelled Qatar Univ. to Global Prominence
Howard
InnovationLeadership
8:30 AM - 9:30 AM
Analytics: Unlocking the Potential of GA4: Next Steps and Strategies
Lincoln
Analytics
9:30 AM - 10:00 AM
Networking with Industry Partners
Shaw Ballroom and Foyer
Networking
10:00 AM - 10:45 AM
Beyond the Summit: Next Steps
Shaw Ballroom
10:45 AM - 11:15 AM
Networking with Industry Partners
Shaw Ballroom and Foyer
Networking
11:15 AM - 12:15 PM
Keynote: How AI Will Transform the Web & Digital Experience for Your Prospects
Shaw Ballroom
Digital ExperienceKeynote

Tue, Jul 18

Registration & Badge Pickup

Complimentary Workshop: The Power of Asking Why: Effectively Challenging the Status Quo

Complimentary: Workshop -- Top UX Mistakes: Optimizing Websites through Testing, Implementation, & Research

Complimentary: Workshop -- Building a Robust Digital Marketing Plan for Limited Budgets

Break

Lunch, Networking, and Welcome

Keynote: The Changing Role of the Chief Marketing Officer

Networking with Industry Partners

Keynote / Panel Discussion: The Changing Role of Marketing and Communications

Break

Networking Event

Welcome Reception - Sponsored by SimpsonScarborough

Wed, Jul 19

Breakfast and Networking

Keynote: Pitch Perfect: How to Build Buy-In, Sell Big Ideas, and Get Great Marketing Out the Door

Break

Marketing, Branding & Communications: When the Unthinkable Happens: Marketing’s Role in Reputational Recovery

Web & Digital Experience: Web Accessibility for Universities: Creating an Inclusive & Enhanced Digital Environment

Enrollment Marketing: Admissions, Financial Aid and Marketing: A One Team Approach

Innovation & Leadership: Unlocking Path to Progress: Empowering Higher Ed Institutions w/Meaningful Organization Change

Analytics: Unlocking the Power of Conversation Analytics to Boost Your Enrollment Strategy

Break

Marketing, Branding & Communications: Clarify Your Marketing Message With StoryBrand to Increase Enrollment & Community

Web & Digital Experience: Easier than Herding Ducks: Unifying Digital Experience

Enrollment Marketing: The Enrollment Cliff: How We Start Preparing

Innovation & Leadership: Innovation and Strategies for Technology-driven Wellness and Mental Health Management

Analytics: Unleashing the Power of Digital Marketing Analytics: Advanced Tools and Techniques from Digital Marketing

Networking with Industry Partners

Lunch/Keynote: The Comeback at Purdue Global: How Purdue University Repositioned Online University for Working Adults

Networking with Industry Partners

Marketing, Branding & Communications: Launching a Brand Remotely and Making it Stick

Web & Digital Experience: Does Your Website Work for First-Generation College Students?

Enrollment Marketing: Thinking Differently: How to Market to Spanish-Speaking Audiences

Innovation & Leadership: Breaking the Leadership Mold

Analytics: Let Data Lead the Way - Simple Strategies for Combatting Opinions with Confidence

Ice Cream Social - Sponsored by Umbrella

Marketing, Branding & Communications: Benchmarking Digital Marketing in Higher Ed 2023

Web & Digital Experience: Why College Websites Aren't Working for Gen Z

Enrollment Marketing: Reaching the Next Generation of Students on the World's Hottest Platform

Innovation & Leadership: How to Become the Leader You Want to Follow

Analytics: Programmatic Advertising Analytics and The Impact on Student Recruitment

Topic "Dutch" Dinners - Meet in Shaw Ballroom at 6 pm

Thu, Jul 20

Breakfast & Networking

Marketing, Branding & Communications: Presentation canceled

Web & Digital Experience: Making it Work: Developing a Successful Enterprise Web Strategy

Enrollment Marketing: Fine-tune web design to boost attentional, usability, and task completion using Neurodesign

Innovation & Leadership: Game Changers: How Hosting National Teams World Cup Propelled Qatar Univ. to Global Prominence

Analytics: Unlocking the Potential of GA4: Next Steps and Strategies

Networking with Industry Partners

Beyond the Summit: Next Steps

Networking with Industry Partners

Keynote: How AI Will Transform the Web & Digital Experience for Your Prospects

2024 Schedule At-a-Glance

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