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Interim Director, Social Media and Public Engagement

University of Michigan

Integrated marketing communications specialist with expertise in driving strategic growth and brand awareness through developing, implementing and analyzing successful campaigns relevant to target audiences. Addresses business goals through research, assessment of consumers and strategic marketing. Effective communication style, competitive, passionate, persuasive, articulate and detail-oriented. Strives to use communications and social media skills to enhance the public good, and help organizations do the same. Strong background in social media, marketing, strategic planning, brand development, content management, digital marketing, public relations, advertising and event planning.

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