2024 Schedule At-a-Glance
Tuesday, July 9, 2024
8 am - 5 pm
Registration
8:30 - 11:30 am
Presentation
Master Class: (additional fee)
Create Your Next Digital Campaign with AI Assistants + GPTs
Ardis Kadiu, Founder & CEO, Element451
Room: Salons G & H
10 am - 11:30 am
Complimentary Workshops
Measure & Improve Your Marketing Effectiveness
Mighty Citizen
Room: Salon I
Turning Lemons into Fancy Lemonade: Guiding Partners to Success in Marketing
Vanessa Cook, Director of Marketing and Communications (Outreach), University of Mississippi (Ole Miss)
Room: Salon K
Put the You in UX: DIY User Discovery
Digital Wave
Room: Salon J
Title TBA
NetNatives
Room: Salon L
11:30 - Noon
Break
Noon - 1:15 pm
Lunch, Networking & Introductions -- Salon G & H
1:15 - 2:15 pm
Panel Discussion
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Jessica DePaul, Director for Enterprisewide Marketing, Rutgers University
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Kris Hardy, Director of Web and Digital Marketing, Messiah University
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Allison Turcio, Assistant Vice President for Enrollment and Marketing, Siena College
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Raman Bhalla, Assistant Vice President, University Web Services, Rochester Institute of Technology​​
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Dr. Joe Sallustio, Senior Vice President and Chief Experience Officer, Lindenwood University
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Stephanie Proesel, Vice President of Sales, Arcalea
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Jeff Dillon, Digital Strategist, SearchStax
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Jennifer Lonchar, Co-Founder, AmbioEDU
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Brian Mahoney, Executive Vice President, USIM
Room: Salons G & H
2:15 - 2:45 pm
Networking with Industry Partners
2:45 - 3:45 pm
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
Balancing Upper and Lower Funnel Strategies in Education Marketing
Brian Mahoney, Executive Vice President, USIM
Room:
Web & Digital Experience:
The Evolving Landscape of Social Media: Insights for Success
Kristina DeMichele, Assistant Director of Digital Marketing
Devon Maloney, Associate Director, Digital Marketing, MIT Sloan School of Management
Room:
Enrollment Marketing:
OTT and Audio Ads: How They Impact Your Prospective Students' Journey
Brian Lahey, VP Client Solutions, Genius Monkey
Room:
Innovation & Leadership:
Navigating the Future of Higher Education: Strategies for Innovation, Collaboration, and Growth
Dr. Susan Looney, President, Reading Area Community College and MSCHE Board Member
Room:
Artificial Intelligence & Analytics:
Marketing Reporting 101: Planning and Building Your Analytics Framework
Katie MacInnes, Director, Office of Enrollment Communications,
Travis Hauer, Associate Director, Digital Strategies
UNC Greensboro
Room:
3:45 - 4 pm
Break
4 - 5 pm
Keynote:
Epic Content Marketing for Higher Education
Brian Piper, Director of Content Strategy and Assessment, University of Rochester
Room: Salons G & H
Sponsored by SearchStax
5 - 6 pm
Welcome Reception with Industry Partners
7 - 9 pm
The Philadelphia Experience
Wednesday, July 10, 2024
7:30 - 8:30 am
Breakfast & Lightning Talks
7:45 - 8:15 am
Breakfast Lightning Talk:
AI IN ACTION: Revolutionizing Education
Todd Marks, Founder & CEO, Mindgrub
Room:
Breakfast Lightning Talk:
Streamlining Campus Communications: A Liaison Approach
Justin Ward, Director of Media Services, Radford University
Room:
8:15 - 8:30 am
Break
8:30 - 9:30 am
Keynote:
Creativity through AI in Higher Education Marketing
Mary Pedersen, Executive Creative Director, Paskill
Room: Salons G & H
9:30 - 9:45 am
Break
9:45 - 10:45 am
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
The Engaged Scholar: Empowering Faculty to Think Beyond Traditional Scholarship
Tara Ebrahimi, Exec. Director, Marketing & Communications, Wake Forest Law
Room:
Web & Digital Experience:
Harmonizing Digital Initiatives: Balancing Departmental Priorities in Higher Education
Hanna Furey, Senior Account Manager and Matthew O’Bryant, Digital Strategy Leader,
Oomph Inc
Room:
Enrollment Marketing:
Transformative shift: Aligning higher education marketing to the question parents and students are asking
Dr. Julie Lessiter, Vice President, Texas State Round Rock, Texas State University
Room:
Innovation & Leadership:
How Long Does it Take
Dr. Joe Sallustio, Chief Experience Officer, Lindenwood University
Room:
Artificial Intelligence & Analytics:
Galileo: Revolutionizing Higher Ed Marketing w/ Advanced AI
Mike Stratta, CEO, Arcalea
Room:
10:45 - 11 am
Break
11 am - Noon
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
Maximizing Ad Impact: Tech-Enabled Enrollment Strategies
Marcelo Parravicini, President, Rowan Education Partners
Room:
Web & Digital Experience:
Beyond Accessibility: Using Universal Design for Learning to Create More Engaging Marketing Websites
Christina Inge, Online Infrastructure Manager, Brandeis University
Room:
Enrollment Marketing:
From Noise to ROI: Unleashing the Power of Performance Streaming TV (CTV) in Higher Ed Marketing
Jennifer Lonchar, Co-Founder, AmbioEdu
Room:
Innovation & Leadership:
The Best Field Trip in the World
Justin Laing, Director, Marketing and Communications, UniSC (Australia)
Room:
Artificial Intelligence & Analytics:
Tech-learning: AI-nurturing tools for talent creation and dissemination
Dr. Manuel Rincon, Professor, Woxsen University
Room:
Noon - 12:30 pm
Networking with Industry Partners
12:30 - 1:45 pm
Lunch & Keynote:
High School Student Panel: Student Perspectives on the College Decision Process
Katrina Noelle, KNow Research
Room: Salons G & H
1:45 - 2:15 pm
Networking with Industry Partners
2:15 - 3:15 pm
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
Advocating Change through Communication: The Pivotal Role of Professional Communicators in Advancing Diversity, Equity and Inclusion in Higher Education
Mike Morland, Director of Communications and Marketing
Hillary Anchill, Communications Specialist
University of Michigan
Room:
Web & Digital Experience:
Developing and Optimizing High Performing Program Pages
Rebecca Hofstetter, AVP, Content and SEO, Carnegie
Room:
Enrollment Marketing:
Listen up! How Active Listening will Improve your Marketing
Katelyn Mills-Erickson, Manager, Communications and Marketing, University of Iowa
Room:
Innovation & Leadership:
Empowered Decentralized Teams and Enhanced Data Security: Minnesota State Mankato's Email Marketing Transformation
Presenter, BeeFree
Room:
Artificial Intelligence & Analytics:
Know Which Dollars are Working: Streamlining your data architecture and AI timesavers to maximize enrollments and minimize waste
Dallin Palmer, President & COO, Halda.ai
Room:
3:15 - 3:45 pm
Ice Cream Social -- Room TBA
3:45 - 4:45 pm
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
Set Up your Social Squad for Success: Starting with Mandatory Office Hours
Maria DeCabooter, Assistant Director, Northern Arizona University
Room:
Web & Digital Experience:
Higher Ed. SEO: The Anatomy of a Perfectly Optimized Program Page
Granit Doshlaku, Manaferra
Room:
Enrollment Marketing:
Title TBA
Presenter, NetNatives
Room:
Web & Digital Experience:
Navigating the Maze: Unleashing the Power of Site Search
Jeff Dillon, Digital Strategist, SearchStax
Room:
Enrollment Marketing.
Title TBA
Presenter, SimpsonScarborough
Room:
6 pm --
Optional Topic "Dutch" Dinners
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At 6 pm please meet in Salon G & H
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Find the table/group you are most interested:
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Marketing, Branding & Communications
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Web & Digital Experience
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Enrollment Marketing
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Innovation & Leadership
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Artificial Intelligence & Analytics
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Purely social
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​Once groups are formed – proceed to a restaurant of the group’s choice.
Thursday, July 11, 2024
7:30 - 8:30 am
Breakfast & Lightning Talks
7:45 - 8:15 am
Breakfast Lightning Talk:
Title TBA
Presenter, Pathify
Room:
Breakfast Lightning Talk:
Navigating the Numbers: From Data to Decisions in Higher Ed
Andrew Murphy, Associate Director of Marketing, Siena College
Room:
8:15 - 8:30 am
Break
8:30 - 9:30 am
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
The Art of Visual Storytelling: Developing a Student-Centered Content Strategy that Differentiates your Institutional Brand
Raffi DerSimonian, VP & Chief Strategy Officer, Eri Design
Room:
Web & Digital Experience:
Crafting Powerful Social Media Strategies that Span Platforms
Erica Colaianne, Director of Social Media, University of Michigan
Room:
Enrollment Marketing:
Title TBA
Dawn Medley, Senior Vice President, Enrollment Management, Drexel University
Room:
Innovation & Leadership:
Thriving Together: Mastering the Art of Remote & Hybrid Leadership
Rebecka Hall, Assistant Director, Web Innovation ODUGlobal, Old Dominion University
Room:
Artificial Intelligence & Analytics:
Title TBA
Glenn Friesen, Lead Information Architect & SEO Specialist, Calpoly
Room:
9:30 - 10 am
Networking with Industry Partners
10 - 10:45 am
Beyond the Summit: Next Steps
Presenters: Program Chair and Track Experts
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Marketing, Branding & Communications
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Web & Digital Experience
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Enrollment Marketing
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Leadership & Innovation
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Artificial Intelligence & Analytics
Room: Salon G & H
10:45 - 11 am
Break
11 am - Noon
Closing Remarks, Giveaways, Keynote
Building the AI Ready Campus
Ardis Kadiu, Founder & CEO, Element451
Room: Salons G & H
12:15 pm
Conference End
Program Schedule Subject to Change Without Notice