
Schedule-at-a-Glance
Tentative as of June 14, 20022
Tuesday, July 26, 2022
Presentation
Time
Presentation
9 - 10:30 am
Workshop #1:
How Your Content Can Strengthen Democracy This Election Season
Jenna Spinelle, Communications Specialist, Penn State University
Visit Singularity: Bridging the Gap Between the Virtual and On-Campus Visit Experience
Jeff Kallay, SVP of Enrollment Consulting and Jarrett Smith, SVP of Strategy & Partner, EchoDelta
12:45 - 2 pm
Event Kick-Off:
Finding your Anchor: Tools for weary yet hopeful Higher Ed Marcom Leaders
Dr. Josie Ahlquist, Digital Engagement & Leadership Consultant
9 - 10:30 am
2 pm - 3 pm
Find Your Flock / Exhibitor Exploration
Join fellow attendees with commonalities to create shared learnings among your peers.
9 - 10:30 am
3 - 4:30 pm
Our faculty will present the Challenge Tracks they developed based on your input. They’ll share their plans for the Seminar, ColLABoration, and Beyond the Summit sessions to help you plan your schedule for Wednesday and Thursday.
Challenge Tracks:
1. Addressing the Digital Equity divide should be the top priority for our DEI efforts
2. Team Healing and Wellness
3. Innovation
4. Web Strategy
5. Make the Move: GA4 Implementation Strategies
6, Brand or Enrollment?
7. Lead Generation
9 - 10:30 am
4:30 - 5:30 pm
Welcome Reception
Time
Wednesday, July 27, 2022
Presentation
7:30 am - 8:30 am
Breakfast / Find Your Flock
Join fellow attendees with commonalities to create shared learnings among your peers.
Presentation
8:30 - 9:30 am
All Hands / Keynote:
Outside-In Strategies for Your Website: It's All About the User
Nick DeNardis, Senior Director of Digital Communications, Wayne State University
Presentation
9:30 - 10 am
Break
Presentation
10:00 - 10:50 am
Challenge Track 1:
Addressing the digital equity divide should be the top priority for our DEI efforts
Fernando Bergas-Coria, Executive Director, Digital & Media, Ologie
Challenge Track 2:
Jenny Petty, Vice President of Marketing and Communications, University of Montana
Josie Ahlquist, Digital Leadership and Engagement Consultant
Challenge Track 3:
Mallory Willsea, Executive Vice President of Strategy and Operations, PlatformQ Education
10:50 am - 11:00 am
Break
11:00 - 11:50 am
Challenge Track 4:
Joshua Charles, Director of Web Strategy & Technology, Rutgers Business School
Georgy Cohen, Director of Digital Strategy, OHO Interactive
Challenge Track 5:
Make the Move: GA4 Implementation Strategies
Joshua Charles, Director of Web Strategy & Technology, Rutgers Business School
Lee Goldberg, President, Marketing & Strategy, Happy Cog
Challenge Track 6:
Kin Sejpal, Associate Vice President Marketing Strategy and Creative Services
Rochester Institute of Technology
11:50 am - 12:20 pm
Break / Networking with Exhibitors
12:20 - 1:20 pm
Lunch & Challenge Track 7
Kin Sejpal, Associate Vice President Marketing Strategy and Creative Services
Rochester Institute of Technology
12:20 - 1:20 pm
Lunch & Find Your Flock
1:20 - 1:30 pm
Break
1:30 - 2:30 pm
20-minute TED-style talks
2:30 - 3:00 pm
Ice Cream Social Break -- sponsored by Olark
3:00 - 4:00 pm
ColLABoration Groups 1-4
Creating space for everyone to step out of their seminars and into settings with each other allows for more organic conversations and engagement.
1. Addressing the Digital Equity divide should be the top priority for our DEI efforts
2. Team Healing and Wellness
3. Innovation
4. Web Strategy
4:15 - 4:30 pm
Break
4:30 - 5:20 pm
ColLABoration Groups 5-7
Creating space for everyone to step out of their seminars and into settings with each other allows for more organic conversations and engagement.
5. Make the Move: GA4 Implementation Strategies
6, Brand or Enrollment?
7. Lead Generation
Thursday, July 28, 2022
Time
Presentation
Time
Presentation
7:30 - 8:30 am
Coffee / Find Your Flock
Join fellow attendees with commonalities to create shared learnings among your peers.
8:30 - 9:30 am
9:30 - 10:00 am
Break / Networking with Exhibitors
10:00 - 10:45 am
Beyond the Summit/Next Steps—Challenge Tracks 1-4
A summary of the discussions and ideas emerging from each Challenge Track with recommendations for ongoing connection opportunities through the Slack channels and Beyond the Summit/Conduit platform.
1. Addressing the Digital Equity divide should be the top priority for our DEI efforts
2. Team Healing and Wellness
3. Innovation
4. Web Strategy
10:45 - 11 am
Break
11:00 - 11:45 am
Beyond the Summit/Next Steps—Challenge Tracks 5-7
A summary of the discussions and ideas emerging from each Challenge Track with recommendations for ongoing connection opportunities through the Slack channels and Beyond the Summit/Conduit platform.
5. Make the Move: GA4 Implementation Strategies
6, Brand or Enrollment?
7. Lead Generation
11:45 am - 1 pm
Brunch / Beyond the Summit / Final Wrap Up