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Schedule-at-a-Glance

 

Tentative as of June 14, 20022

Tuesday, July 26, 2022

Presentation

Time

Presentation

9 - 10:30 am

Workshop #1: 

How Your Content Can Strengthen Democracy This Election Season

Jenna Spinelle, Communications Specialist, Penn State University

Workshop #2:

Visit Singularity: Bridging the Gap Between the Virtual and On-Campus Visit Experience

Jeff Kallay, SVP of Enrollment Consulting and Jarrett Smith, SVP of Strategy & Partner, EchoDelta

Workshop #3

Preparing Live Chat for Your Organization

Olark

12:45 - 2 pm

Event Kick-Off:

All Hands/Keynote

Finding your Anchor: Tools for weary yet hopeful Higher Ed Marcom Leaders

Dr. Josie Ahlquist, Digital Engagement & Leadership Consultant

9 - 10:30 am

2 pm - 3 pm

Find Your Flock / Exhibitor Exploration

Join fellow attendees with commonalities to create shared learnings among your peers.

9 - 10:30 am

3 - 4:30 pm

Challenge Track Previews

Our faculty will present the Challenge Tracks they developed based on your input. They’ll share their plans for the Seminar, ColLABoration, and Beyond the Summit sessions to help you plan your schedule for Wednesday and Thursday.

Challenge Tracks:

1. Addressing the Digital Equity divide should be the top priority for our DEI efforts

2. Team Healing and Wellness

3. Innovation

4. Web Strategy

5. Make the Move: GA4 Implementation Strategies

6, Brand or Enrollment?

7. Lead Generation

9 - 10:30 am

4:30 - 5:30 pm

Welcome Reception

Time

Wednesday, July 27, 2022

Presentation

7:30 am - 8:30 am

Breakfast / Find Your Flock

Join fellow attendees with commonalities to create shared learnings among your peers.

Presentation

8:30 - 9:30 am

All Hands / Keynote: 

Outside-In Strategies for Your Website: It's All About the User 

Nick DeNardis, Senior Director of Digital Communications, Wayne State University

Presentation

9:30 - 10 am

Break

Presentation

10:00 - 10:50 am

Challenge Track 1:

Addressing the digital equity divide should be the top priority for our DEI efforts

Fernando Bergas-Coria, Executive Director, Digital & Media, Ologie

Challenge Track 2:

Team Healing and Wellness

Jenny Petty, Vice President of Marketing and Communications, University of Montana

Josie Ahlquist, Digital Leadership and Engagement Consultant

Challenge Track 3:

Innovation

Mallory Willsea, Executive Vice President of Strategy and Operations, PlatformQ Education

10:50 am - 11:00 am

Break

11:00 - 11:50 am

Challenge Track 4:

Web Strategy

Joshua Charles, Director of Web Strategy & Technology, Rutgers Business School

Georgy Cohen, Director of Digital Strategy, OHO Interactive

Challenge Track 5:

Make the Move: GA4 Implementation Strategies

Joshua Charles, Director of Web Strategy & Technology, Rutgers Business School

Lee Goldberg, President, Marketing & Strategy, Happy Cog

Challenge Track 6:

Brand or Enrollment?

Kin Sejpal,  Associate Vice President Marketing Strategy and Creative Services 

Rochester Institute of Technology

11:50 am - 12:20 pm

Break / Networking with Exhibitors

12:20 - 1:20 pm

Lunch & Challenge Track 7

Lead Generation

Kin Sejpal,  Associate Vice President Marketing Strategy and Creative Services 

Rochester Institute of Technology

12:20 - 1:20 pm

Lunch & Find Your Flock

1:20 - 1:30 pm

Break

1:30 - 2:30 pm

Give Me a Minute Sessions 

20-minute TED-style talks 

2:30 - 3:00 pm

Ice Cream Social Break -- sponsored by Olark

3:00 - 4:00 pm

ColLABoration Groups 1-4

Creating space for everyone to step out of their seminars and into settings with each other allows for more organic conversations and engagement.

1. Addressing the Digital Equity divide should be the top priority for our DEI efforts

2. Team Healing and Wellness

3. Innovation

4. Web Strategy

4:15 - 4:30 pm

Break

4:30 - 5:20 pm

ColLABoration Groups 5-7

Creating space for everyone to step out of their seminars and into settings with each other allows for more organic conversations and engagement.

5. Make the Move: GA4 Implementation Strategies

6, Brand or Enrollment?

7. Lead Generation

Thursday, July 28, 2022

Time

Presentation

Time

Presentation

7:30 - 8:30 am

Coffee / Find Your Flock 

Join fellow attendees with commonalities to create shared learnings among your peers.

9:30 - 10:00 am

Break / Networking with Exhibitors

10:00 - 10:45 am

Beyond the Summit/Next Steps—Challenge Tracks 1-4

A summary of the discussions and ideas emerging from each Challenge Track with recommendations for ongoing connection opportunities through the Slack channels and Beyond the Summit/Conduit platform.

1. Addressing the Digital Equity divide should be the top priority for our DEI efforts

2. Team Healing and Wellness

3. Innovation

4. Web Strategy

10:45 - 11 am

Break

11:00 - 11:45 am

Beyond the Summit/Next Steps—Challenge Tracks 5-7

A summary of the discussions and ideas emerging from each Challenge Track with recommendations for ongoing connection opportunities through the Slack channels and Beyond the Summit/Conduit platform.

5. Make the Move: GA4 Implementation Strategies

6, Brand or Enrollment?

7. Lead Generation

11:45 am - 1 pm

Brunch / Beyond the Summit / Final Wrap Up