8 am - 4:30 pm

Registration: Badge Pickup

Grand Foyer - 2nd floor

9 - 10:30 am

FREE Workshop #1 -- Columbus B

How Your Content Can Strengthen Democracy This Election Season

Jenna Spinelle, Communications Specialist, Penn State University

FREE Workshop #2 - Grand Ballroom D

Visit Singularity: Bridging the Gap Between the Virtual and On-Campus Visit Experience

Jeff Kallay, SVP of Enrollment Consulting

Jarrett Smith, SVP of Strategy & Partner, EchoDelta

FREE Workshop #3 - Grand Ballroom A

How to build student relationships through conversations: Digital strategies to meet your enrollment and retention goals

Osayi Lasisi, Head of Demand Generation, Olark

Lindsey Johnson, Customer Support Specialist, Olark

10:30 am - 12:30 pm

On Your Own

12:45 - 2 pm

All Hands/Keynote

Grand Ballroom A

Finding Your Anchor: Tools for Weary yet Hopeful Higher Ed Marcom Leaders

Dr. Josie Ahlquist, Digital Engagement & Leadership Consultant

2 - 3 pm

Find Your Flock & Exhibitor Exploration

Grand Ballroom & Grand Foyer

Join fellow attendees with commonalities to create shared learnings among your peers.

3 - 3:15 pm

Break

3:15 - 4:45 pm

Challenge Track Previews

Grand Ballroom A

Our faculty will present the Challenge Tracks they developed based on your input. They'll share their plans for the Challenge, ColLABoration, and Beyond the Summit sessions to help you plan your schedule for Wednesday and Thursday.

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Challenge Tracks:

1. Addressing the Digital Equity divide should be the top priority of our DEI efforts.

2. Team Healing and Wellness

3. Innovation

4. Web Strategy

5. Make the Move: GA4 Implementation Strategies

6. Reputation vs. Recruitment?

7. Lead Generation

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4:45 - 5:45 pm

Welcome Reception

Grand Ballroom & Grand Foyer

Presentation

7:30 am - 8:30 am

Breakfast & Find Your Flock

Grand Ballroom

Join fellow attendees with commonalities to create shared learnings among your peers.

Presentation

8:30 - 9:30 am

All Hands / Keynote

Grand Ballroom A

Outside-In Strategies for Your Website: It's All About the User 

Nick DeNardis, Senior Director of Digital Communications, Wayne State University

Presentation

9:30 -  9:45 am

Break

Presentation

9:45 am - 10: 45 am

Challenge Track Seminar 1 -  Grand Ballroom A

Lead Generation

Lee Goldberg, President, Marketing & Strategy, Happy Cog

Fernando Bergas-Coria, Executive Director, Digital & Media, Ologie

Challenge Track Seminar 2 - Columbus B

Reputation vs. Recruitment?

Kin Sejpal,  VP, Marketing and Communications/CMO University of Redlands

Zac Vineyard, Director of Enrollment Marketing Technology, Miami University

Challenge Track Seminar 3 - Grand Ballroom D

Innovation

Mallory Willsea, Executive Vice President of Strategy and Operations, PlatformQ Education

Challenge Track Seminar 4 - Columbus A

Web Strategy

Joshua Charles, Director of Web Strategy & Technology, Rutgers Business School

Georgy Cohen, Director of Digital Strategy, OHO Interactive

10:45 am - 11:00 am

Break

11 am - Noon

Challenge Track Seminar 5 - Columbus B

Make the Move: GA4 Implementation Strategies

Joshua Charles, Director of Web Strategy & Technology, Rutgers Business School

Lee Goldberg, President, Marketing & Strategy, Happy Cog

Challenge Track Seminar 6 - Columbus A

Team Healing and Wellness

Jenny Petty, Vice President of Marketing and Communications, University of Montana

Josie Ahlquist, Digital Leadership and Engagement Consultant

Challenge Track Seminar 7 - Columbus C

Addressing the digital equity divide should be the top priority for our DEI efforts

Fernando Bergas-Coria, Executive Director, Digital & Media, Ologie

Noon - 12:15 pm

Break

12:15 - 1:30 pm

Lunch & All Hands

Grand Ballroom A

The Critical Need for SEO and Sustainable Higher Ed Marketing

Tony Fraga, CEO, DD Agency

Jamie Gleason, Vice President of Strategy, Enrollment, DD Agency

1:30 - 2 pm

Coffee and Networking with Exhibitors

Grand Ballroom & Grand Foyer

2:00 - 3:00 pm

Give Me a Minute Sessions — 20-minute TED-style talks 

• Never take a message when the Universe calls you to collect: Following your path even when other people think it’s the worst idea ever - Columbus A - Julie L. Sheldon, Marketing and Communication Specialist, Graduate Education, University of Wyoming 

• Mastering Redesign Discovery By Watching True Crime - Columbus A -  Mandee Englert, Solutions Consultant, FFW (formerly of Penn State)

• Integrate Digitally to Maximize Your Direct Mail Campaigns - Columbus B - Richard McNamara, Vice President, Safeguard

• Is This Fine? Higher Ed's Massive Marketing Retention Problem - Columbus B - Steve App, AVP Marketing & Business Development, SimpsonScarborough

• Inside the Minds of IT: How to Start a Digital Transformation  - Columbus C - Chad Durr, Development Manager, and Jeff Dillon, IT Director, Squiz

• I Name that Brand—the Game Show - Columbus C - Tom Cherrey, CoFounder, and Ineke Caycedo, Brand Strategist, BrandTruth

• How to Stand Out In a Sea of Sameness - Grand Ballroom D - Allison Lanier, Senior Account Executive, and Taylor Poole, Account Executive, Up&Up 

• Bringing teams together: Leveraging technology to create a seamless work environment between Marketing and Admissions - Grand Ballroom D - Murray Simpson, Chief Growth Officer, and Ben Shoemaker, Senior Director, Enrollment & Marketing, Net Natives

3:00 - 3:30 pm

Ice Cream Social - sponsored by Olark

3:30 - 4:30 pm

ColLABoration Group 1 -- Grand Ballroom A

Lead Generation

Lee Goldberg, President, Marketing & Strategy, Happy Cog

Fernando Bergas-Coria, Executive Director, Digital & Media, Ologie

3:30 - 4:30 pm

ColLABoration Group 2 -- Columbus B

Reputation vs. Recruitment?

Kin Sejpal,  VP, Marketing and Communications/CMO University of Redlands

Zac Vineyard, Director of Enrollment Marketing Technology, Miami University

3:30 - 4:30 pm

ColLABoration Group 3 -- Columbus A

Innovation

Mallory Willsea, Executive Vice President of Strategy and Operations, PlatformQ Education

3:30 - 4:30 pm

ColLABoration Group 4 -- Columbus C

Web Strategy

Joshua Charles, Director of Web Strategy & Technology, Rutgers Business School

Georgy Cohen, Director of Digital Strategy, OHO Interactive

4:30-4:45 pm

Break

4:45 - 5:45 pm

ColLABoration Group 5 - Columbus Ballroom B

Make the Move: GA4 Implementation Strategies

Joshua Charles, Director of Web Strategy & Technology, Rutgers Business School

Lee Goldberg, President, Marketing & Strategy, Happy Cog

4:45 - 5:45 pm

ColLABoration Group 6 -- Columbus Ballroom A

Team Healing and Wellness

Jenny Petty, Vice President of Marketing and Communications, University of Montana

Josie Ahlquist, Digital Leadership and Engagement Consultant

4:45 - 5:45 pm

ColLABoration Group 7 -- Columbus Ballroom C

Addressing the digital equity divide should be the top priority for our DEI efforts

Fernando Bergas-Coria, Executive Director, Digital & Media, Ologie

7:30 - 8:30 am

Continental Breakfast & Find Your Flock 

Grand Ballroom

Join fellow attendees with commonalities to create shared learnings among your peers.

8:30 - 9:30 am

All Hands

Grand Ballroom A

From Campus to Consulting: Lessons from the Journey to the Dark Side

Chaney Kourouniotis, Lead Consultant, FFW (formerly UC Berkeley & Stanford University)

Mandee Englert, Solutions Consultant, FFW (formerly Penn State)

9:30 - 10:00 am

Networking with Exhibitors

Grand Ballroom & Grand Foyer

10:00 - 10:45 am

Beyond the Summit/Next Steps—Challenge Track 1 --  Grand Ballroom D

Lead Generation

Lee Goldberg, President, Marketing & Strategy, Happy Cog

Fernando Bergas-Coria, Executive Director, Digital & Media, Ologie

10:00 - 10:45 am

Beyond the Summit/Next Steps—Challenge Track 2  -- Columbus B

Reputation vs. Recruitment?

Kin Sejpal,  VP, Marketing and Communications/CMO University of Redlands

Zac Vineyard, Director of Enrollment Marketing Technology, Miami University

10:00 - 10:45 am

Beyond the Summit/Next Steps—Challenge Track 3 -- Columbus A

Innovation

Mallory Willsea, Executive Vice President of Strategy and Operations, PlatformQ Education

10:00 - 10:45 am

Beyond the Summit/Next Steps—Challenge Track 4  -- Columbus C

Web Strategy

Joshua Charles, Director of Web Strategy & Technology, Rutgers Business School

Georgy Cohen, Director of Digital Strategy, OHO Interactive

10:45 - 11 am

Break

11:00 - 11:45 am

Beyond the Summit/Next Steps—Challenge Track 5 -- Columbus Ballroom B

Make the Move: GA4 Implementation Strategies

Joshua Charles, Director of Web Strategy & Technology, Rutgers Business School

Lee Goldberg, President, Marketing & Strategy, Happy Cog

11:00 - 11:45 am

Beyond the Summit/Next Steps—Challenge Track 6 -- Columbus Ballroom A

Team Healing and Wellness

Jenny Petty, Vice President of Marketing and Communications, University of Montana

Josie Ahlquist, Digital Leadership and Engagement Consultant

11:00 - 11:45 am

Beyond the Summit/Next Steps—Challenge Track 7 -- Columbus Ballroom C

Addressing the digital equity divide should be the top priority for our DEI efforts

Fernando Bergas-Coria, Executive Director, Digital & Media, Ologie

11:45 am - 1 pm

Grand Brunch & Final Wrap Up

Grand Ballroom