KNow Research

KNow Research is a full-service, qualitative insights consultancy, helping marketers and brands understand customer motivations through custom research design since 2003. Clients in the higher education space appreciate KNow Research's range; they are as adept at coaxing opinions from focus group participants and interviewees as they are at conceptualizing and project managing entire multidisciplinary studies. By gaining an overall picture of a consumer’s world, these studies show how they incorporate brands and purchases into their lifestyle and environment.

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