Arcalea, leveraging over 20 years of experience in higher education, revolutionizes marketing analytics through AI-driven solutions. Its flagship product, Galileo, empowers brands and agencies to optimize performance with cookieless, multi-touch attribution across all channels, eliminating waste and enhancing marketing effectiveness.
Arcalea's machine learning technology aids in vital business decisions, from budget allocation to scaling strategies. Galileo offers diverse analytical approaches, combining predictive analytics and AI-based analysis. This comprehensive toolkit provides deep insights into the revenue conversion cycle.
At the forefront of data science in marketing, Arcalea turns data into actionable insights. It offers a visionary approach to understanding and harnessing the power of marketing data, exemplifying why we say, “Success is now a science.”