Matt Herzberger

AD, Digital Strategy

Purdue University

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My Story

Matt’s spirit of exploration ranges from off-roading in the Texas wilderness to traversing the digital frontier.

During two decades in higher ed web, Matt has helped the web and digital space transform from an afterthought to a primary driver of engagement. He has guided new digital marketing success for hundreds of colleges and universities. Now, he shapes the strategic vision for the Purdue University’s web enterprise. 


Having worked at both large public and small private institutions, Matt understands the unique challenges of university websites. Matt has years of experience in web/ digital strategy for higher education both on campus and at higher ed agencies. Matt is active in both the higher education and Web communities in advocating for the use of Web marketing technologies.