Lee  Goldberg is a Co-Founder and President of Digital Marketing of Happy Cog, a digital agency based in New York. He has been a noted digital marketing thought leader since 2001, having worked with firms ranging from local startups to Fortune 100 companies over his 20+ year career. Lee specializes in Organic Search Engine Optimization (SEO), Web Analytics Consulting, Conversion Rate Optimization, and Paid Search Management. He’s a Google Ads Qualified Partner and a Microsoft adExcellence Member, and is a published author and a frequent columnist in several industry publications. He is also a member of the Search Engine Marketing Professional Association (SEMPO), and is a regular panelist at digital marketing conferences. Additionally, Lee serves on the advisory board at the Martin J. Whitman School of Management at Syracuse University.