Marketing analytics and transformation leader with extensive experience in strategic, quantitative assessment, and multi-channel execution for Fortune 500, startup, and entrepreneurial brands.

Founder and CEO of Arcalea, a consultancy focused on data science and marketing, and an Inc. 500 fastest growing company (#149 in 2019, #354 in 2020, and #1 in Chicago two years running). An experienced entrepreneur, founded and exited twice prior: LimeGreen, sold to Moroch Holdings in 2015, and JSTN, sold to private investors in 2009.

MBA from Northwestern’s Kellogg School of Management and Master of Science (M.S.), Data Science candidate, also from Northwestern. Two-time Entrepreneur’s Organization (EO) entrepreneur, serving two years on the board as Communications Director. Guest lecturer at Northwestern’s Kellogg School of Management, the University of Chicago, DePaul, Columbia, and Loyola’s Quinlan School of Management.