Schedule-at-a-Glance
Tuesday, July 18, 2023
9 am - 5 pm
Registration
10 am - 11:30 am
Presentation
Complimentary Workshops
The Power of Asking Why: Effectively Challenging the Status Quo
Megan Korns Russell - Executive Director, External Relations, Neeley School of Business, Texas Christian University
Title #2 TBA
Top UX Mistakes: Optimizing Websites through Testing, Implementation, & Research
Taylor Precure, Manager, UX & CRO, and Jesse Homan, Senior Solutions Architect, Education Dynamics
Title #4 TBA
Building a Robust Digital Marketing Plan for Limited Budgets
Cassandra Razzi and Wesley Rupar, Senior Industry Partners, Orange142
11:30 - Noon
Noon - 1:15 pm
1:15 - 2:15 pm
2:15 - 2:45 pm
Break
Lunch, Networking & Introductions
Break & Networking with Industry Partners
2:45 - 4 pm
Panel Discussion: The State of Higher Education
-
Jessica DePaul, Director for Recruitment Marketing, Global Marketing, NJIT
-
Richie Hunter, Vice President of University Communications, University of Oregon
-
Kris Hardy, Director of Web and Digital Marketing, Messiah University
-
Allison Turcio, Assistant Vice President for Enrollment and Marketing, Siena College
-
Raman Bhalla, Assistant Vice President, University Web Services, Rochester Institute of Technology
-
Kelly Kautz, Lead UX Strategist, Paskill
4 - 4:15 pm
4:15 - 5:15 pm
5:15-6:15 pm
Break
Networking Event
Welcome Reception with Industry Partners
Wednesday, July 19, 2023
7:30 - 8:30 am
8:30 - 9:30 am
Breakfast & Networking
Keynote:
Pitch Perfect: How to Build Buy-In, Sell Big Ideas, and Get Great Marketing Out the Door
Seth Odell, Founder & CEO, Kanahoma
9:30 - 9:45 am
9:45 - 10:45 am
Break
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
When the Unthinkable Happens: Marketing’s Role in Reputational Recovery
Carol Keese - AVP for Marketing and Brand Strategy, University of Virginia
Web & Digital Experience:
Raman Bhalla - Assistant Vice President, University Web Services, Rochester Institute of Technology
Enrollment Marketing:
Admissions, Financial Aid and Marketing: A One Team Approach
Ned Jones - Vice President for Enrollment and Marketing; Kathleen Fenlon - Director of Financial Aid; Allison Turcio - Assistant Vice President for Enrollment Marketing; Sienna College
Innovation & Leadership:
Fredrick Martin - Senior Director, Change Management; University of Virginia
Analytics:
Unlocking the Power of Conversation Analytics to Boost Your Enrollment Strategy
Jason Smith, Senior Industry Expert, CallTrackingMetrics.com
10:45 - 11 am
11 am - Noon
Break
Track Presentations & Post-Session Roundtables
Web & Digital Experience:
Easier than Herding Ducks: Unifying Digital Experience
Zack Barnett - Assistant Vice President, Digital Strategy & Communications; Jason Huebsch - Director of Web Development; Rachael Nelson - Assistant Director of Digital Communications; University of Oregon
Enrollment Marketing:
The Enrollment Cliff: How We Start Preparing
Carrie Phillips - Chief Communications and Marketing Officer; University of Arkansas at Little Rock
Innovation & Leadership:
Noon - 12:30 pm
12:30 - 1:45 pm
1:45 - 2:15 pm
2:15 - 3:15 pm
Networking with Industry Partners
Lunch & Keynote:
The Comeback at Purdue Global:
How Purdue University Repositioned its Online University for Working Adults
Kati Pratt, Executive Director of Brand and Marketing Strategy, Purdue University, and Bill Faust, Managing Partner, Ologie
Break
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
Launching a Brand Remotely and Making it Stick
Matt Bennett - Vice President and Chief Communications Officer, American University
Web & Digital Experience:
Does Your Website Work for First-Generation Students?
Kelly Kautz - Lead UX Strategist, Paskill
Enrollment Marketing:
Thinking Differently: How to Market to Spanish-Speaking Audiences
Cristina Craig - Director of Marketing; NJIT
Innovation & Leadership:
Tony Proudfoot - Vice President Marketing and Strategic Communications, Western Michigan University
Analytics:
Let Data Lead the Way - Simple Strategies for Combatting Opinions with Confidence
Lyndsey Hicks - Web and Digital Media Strategist, Enrollment Marketing and Enrollment Management; Rochester Institute of Technology
3:15 - 3:45 pm
3:45 - 4:45 pm
Networking with Industry Partners
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
Web & Digital Experience:
Why College Websites Aren't Working for Gen Z
Fernando Bergás-Coria, Executive Director, Digital and Media, Ologie
Enrollment Marketing:
Innovation & Leadership:
How to Become the Leader You Want to Follow
Alonda Thomas - Associate Vice President for University Communications, Jackson State University
Analytics:
Programmatic Advertising Analytics and The Impact on Student Recruitment
Brian Lahey, Vice President of Clients Solutions, Genius Monkey
4:45 - 5:30 pm
5:30 pm --
Break
Topic Networking Dinners - On Your Own
Thursday, July 20, 2023
7:30 - 8:30 am
8:30 - 9:30 am
Breakfast & Networking
Track Presentations & Post-Session Roundtables
Marketing, Branding & Communications:
Building Trust through Brand Experience
Lauren Griswold - Chief Communications and Marketing Officer; Boise State University
Web & Digital Experience:
Making it Work: Developing a Successful Enterprise Web Strategy
Kweli Zukeri, Director of User Experience and Web Strategy; Howard University
Innovation & Leadership:
Mrs. Shaikha Al-Emadi, Head of marketing and Dr. Hitmi Al-Hitmi, Director of Communications and Public Relations, Qatar University
Analytics:
9:30 - 10 am
9:45 - 10:30 am
Networking with Industry Partners
Beyond the Summit: Next Steps
Presenters: Program Chair and Track Experts
-
Marketing, Branding & Communications
-
Web & Digital Experience
-
Enrollment Marketing
-
Leadership & Innovation
-
Analytics
10:30 - 11 am
Networking Among Industry Partners
11 am - Noon
Keynote
How AI Will Transform the Web & Digital Experience for Your Prospects
Alex Ahlstrom - Associate Director, Data Products and Tim Meyer - UX Designer; Simpson Scarborough
Noon
Conference End
Program Schedule Subject to Change Without Notice